Sean Ferres – The AI Ads Lab

Here’s What You Get:

• A 3-hour workshop replay, originally taught live to over 100 copywriters
• A 90-minute live ad-build demonstration from research to launch
• The exact process used inside a 7-figure business
• A complete toolkit of prompts, swipe files, and templates
• Done-for-you outreach scripts and client acquisition systems
• Exclusive bonus: Live “Roast My Ads” call replay

What This Training Is

This intensive workshop is designed to help copywriters transition into entry-level creative strategists. In approximately three hours, you’ll learn how to create, launch, analyze, and optimize paid advertising campaigns while positioning yourself to secure higher-value clients and retainers.

Whether you’re a copywriter looking to land your first creative strategy client or a business owner seeking to improve advertising performance, this training provides a complete framework you can implement immediately.

Module 1: The Million Dollar Opportunity

Discover why paid advertising has become one of the most valuable and highest-income skills available to copywriters and marketers. Learn how brands are investing heavily in creative strategy and why businesses are actively seeking professionals who can consistently develop winning advertisements.

Module 2: What Makes a Winning Ad

Explore the structure of successful advertisements, including effective hooks, persuasive body copy, and strong calls to action. You’ll learn proven pattern interrupts, attention-grabbing frameworks, and the key differences between low-performing ads and campaigns capable of scaling successfully.

• Hook creation frameworks
• Scroll-stopping ad structures
• High-performing creative formats
• Post-Andromeda advertising strategies

Module 3: The 6-Phase Ad Creation Process

Learn a complete end-to-end workflow for creating effective advertising campaigns from scratch.

The six phases include:

• Research
• Ideation
• Script Writing
• Creative Production
• Editing
• Campaign Launch

You’ll also gain access to AI-powered workflows, creative ideation prompts, production systems, campaign structures, and platform configuration recommendations designed to improve advertising performance.

Module 4: Client Acquisition System

Learn how to attract, qualify, and close creative strategy clients using proven outreach systems and positioning strategies.

Topics include:

• Where to find high-quality clients
• Entry-offer frameworks designed to start client relationships
• Outreach messaging systems
• Follow-up sequences
• Retainer upsell strategies
• Client onboarding templates

Module 5: Live Ad Build From Scratch

Watch a complete advertising campaign being built in real time, from initial market research through launch.

This detailed walkthrough covers:

• Market research and audience analysis
• Competitor breakdowns
• Customer profiling
• Ad scripting
• AI-assisted video creation
• Video editing workflows
• Campaign setup and publishing

By following the process step-by-step, you’ll see exactly how a complete campaign comes together from concept to execution.

Module 6: Media Buying Crash Course

Learn the essential metrics and optimization principles needed to manage advertising performance effectively.

• CPA (Cost Per Acquisition)
• CPC (Cost Per Click)
• CTR (Click-Through Rate)
• ROAS (Return on Ad Spend)
• Frequency Analysis

You’ll also learn how to identify underperforming campaigns, make adjustments, determine when to scale, and know when to refresh creative assets.

Complete Ad Creation Toolkit

Master Prompt Library

Access a collection of battle-tested AI prompts for ad ideation, scripting, hook generation, creative development, and campaign planning.

Master Tools List

Discover the recommended software tools, platforms, and workflows used throughout the advertising process, including budget-friendly alternatives.

Winning AI Ads Swipe File

Review a growing collection of successful AI-generated advertising examples that can be analyzed, adapted, and used for inspiration.

Done-For-You Outreach Scripts

Receive proven client acquisition materials, including:

• Direct message scripts
• Email outreach templates
• Follow-up sequences
• Objection-handling frameworks
• Client agreement templates
• Offer presentation documents

Million Dollar Closing Script

Access a proven sales conversation framework designed to help convert prospects into long-term retainer clients.

No-Brainer Hire Kit

An optional advanced package featuring positioning strategies and presentation assets designed to make hiring decisions easier for potential clients and employers.

Exclusive Bonus

Live “Roast My Ads” Session

Gain access to the recorded ad review session where advertisements are analyzed, critiqued, and optimized in real time, providing additional insight into creative strategy and campaign improvement.