Foundr – Crafting Winning Offers+AI Accelerator Program

Here’s What You Get:

01

The Science of Irresistible Offers

• Backed by proven marketing psychology & conversion frameworks.
• No more relying on deep discounts—create high-margin offers that sell.

02

The Ultimate Offer Optimization System

• End-to-end strategy: from pricing psychology to retention.
• Real-world, battle-tested tactics from 7-8 figure ecommerce experts.

03

More Sales, Higher AOV, Zero Discount Dependency

• Increase AOV with smarter pricing, bundling & upsells.
• Leverage giveaways & influencer marketing for cheaper traffic.

04

Exclusive to Foundr+ Members

• Instant access to 1,000+ lessons on ecommerce growth.
• Weekly live workshops with world-class entrepreneurs.
• 24/7 community support—connect with founders like you.
• Plug & Play Tools & Templates to execute faster.
• $250K in startup savings on Stripe, Canva, Slack & more.

• margin offers that sell.

02

The Ultimate Offer Optimization System

• End-to-end strategy: from pricing psychology to retention.
• Real-world, battle-tested tactics from 7-8 figure ecommerce experts.

03

More Sales, Higher AOV, Zero Discount Dependency

• Increase AOV with smarter pricing, bundling & upsells.
• Leverage giveaways & influencer marketing for cheaper traffic.

04

Exclusive to Foundr+ Members

• Instant access to 1,000+ lessons on ecommerce growth.
• Weekly live workshops with world-class entrepreneurs.
• 24/7 community support—connect with founders like you.
• Plug & Play Tools & Templates to execute faster.
• $250K in startup savings on Stripe, Canva, Slack & more.

What you get:

Led by Jordan Menard & Top Ecommerce Experts (including Jason Wong, Van Oakes, Colin McGuire, and Thomas Lalas), the Crafting Winning Offers course is packed with battle-tested tactics and real-world case studies from brands generating 7-8 figures in revenue.

• Master Offer Economics & Pricing Strategies
• Leverage Giveaways & Gamification to Drive Traffic
• Build an Evergreen Offer Strategy That Keeps Sales Growing
• Boost AOV with Bundles, Upsells & Smart Add-ons
• Optimize Email & Ads for Maximum Conversions

Inside the Course

MODULE 01

Marketing Psychology & Frameworks

• The science behind why people buy (and how to trigger buying behavior).
• How to tap into existing demand (instead of creating it from scratch).
• Eugene Schwartz’s Breakthrough Advertising principles for crafting high-converting offers.

Pricing Factors

• Cost Of Materials
• Production Costs
• Shipping And Packaging
• Warehouse Fees
• Customer Services And Staff
• Manufacturing
• Perceived Value

In order to Craft Great Offers. You have to know who your customers are so you know what psychological levers to pull.

MODULE 02

Offer Creation & Strategies

• How to craft compelling welcome offers, guarantees & free gifts.
• The psychology behind tiered pricing, limited-time deals & urgency tactics.
• Full-funnel offer execution: from landing pages to checkout optimizations.

Offer Characteristics

• Impulse Purchase
• Low Friction to Claim Offer
• Consistent with the overall experience and brand

MODULE 03

Offer Economics with Jason Wong

• The economics of offers: COGS, contribution margin, and AOV strategies.
• Real-world case studies on increasing order value profitably.How to measure & analyze offer success to maximize ROI.

PRO TIP

Positioning your offer in the right place is important. When a customer’ buying intention is high, that’s the time to offer them even more value.

MODULE 04

Creative Strategy &
Ad Execution

• How to integrate offers into ad creatives & landing pages for maximum conversion.
• The best ad formats for different offer types (narrative ads, meme ads, UGC).
• How to leverage creator-led ads & founder storytelling to boost trust & sales.

MODULE 05

Email & SMS Marketing with Thomas Lalas

• The email & SMS funnel that converts: popups, welcome flows & retention tactics.
• Post-purchase upsell strategies to increase customer lifetime value (LTV).
• The psychology of urgency & exclusivity in email marketing.

ACQUISITION OFFER IDEAS:

• FREE GIFT
• MYSTERY CODE
• 5 REFUNDS TO NEW BUYERS IN NEXT 24 HOURS!

MODULE 06

Giveaways & Advanced Offer Tactics with Van Oakes

• The psychology behind giveaways & viral offers that drive engagement.
• How to use influencers & UGC for cheaper, high-converting traffic.
• Evergreen offer scheduling for sustainable revenue growth.

WHAT’S SOMETHING YOUR CUSTOMER AVATAR WOULD LOVE TO HAVE, BUT WOULDN’T SPEND DISPOSABLE INCOME ON.

MODULE 07

Bonus Module: Optimizing Offers with Colin McGuire

• Offer best practices based on Colin’s years of ecom experience
• Offer red flags — how to identify a poorly performing offer
• Case studies form dozens of high performing brands Colin has personally worked with

PRO TIP

DON’T JUST STACK OFFERS—STACK THEM CLEARLY. CONFUSION KILLS CONVERSIONS. MAKE SURE YOUR FREE GIFT, BUNDLE, OR DISCOUNT IS AUTOMATICALLY APPLIED AND CLEARLY EXPLAINED AT EVERY STEP—FROM YOUR PRODUCT PAGE TO YOUR CHECKOUT.

TEMPLATES & TOOLS

• Creator script template: a script you can copy/paste and tailor for your audience that helps creators sell your product for you!
• Narrative script template: a script you can use to start making narrative creative ads right away – narrative ads are long form ads designed for social media that help you tell a story and convert shoppers.
• Creative exploration toolkit: what is your brand’s story? Who is your customer avatar? Using this toolkit you can explore your brand and make important decisions about what kind of creative you’re going to make to help propel your brand forward.
• Contribution margin calculator: an invaluable tool for crafting offers, you need to be able to know the Return on Ad Spend (ROAS) for your business. This calculator will help you get your key business marketing numbers organized so you can make smart decisions.
• Marketing promotion cost calculator: similar to the contribution margin calculator, the marketing promotion calculator will help you calculate the impact your offers are having on your bottom line.