Femke Van Schoonhoven – Product Strategy for Designers

Here’s What You Get:

Course in a nutshell

30 video lessons

Dive into in-depth video lessons packed with practical insights you can apply right away.

6 document templates

Apply what you learn instantly with templates for PRD’s, Design Vision Planning & more.

72 reading materials

Deepen your knowledge with curated reading resources.

21 expert clips from leaders

Insights from design & product leaders at companies like Shopify, Google, Stripe & more.

Self-paced

Complete at your own speed and on demand, whenever it fits your schedule.

Lifetime access

Keep unlimited access to all course materials, forever.

Six modules to help you move from pixel pusher to product partner

Premium perks

Get access to deep dives from industry leaders and connect with 400+ designers in the Level Up Club to apply insights, share feedback, and grow your career.

15x Deep Dive videos
60min guest speaker deep dives from Booking.com, LinkedIn, Wealthsimple, Kroger, Hygraph and more

6x Product Manager Diary videos
Videos from Product Managers at Square, arena.im, Wealthsimple, One Knight Consulting, Stripes and Continuum

Level Up Club access
Join 600+ designers and get invites to monthly livestreams with industry leading guests, opportunity for Q&A and 1x free mentoring session with Femke

Introduction to Product

Learn the fundamentals of product thinking and what it takes to build a successful product

• 5 video lessons
• Hands on exercise: write problem statement
• Practical homework material: write your own PRD
• 4 expert clips from PMs at Discord, IKEA, FinTech and Coda
• 12 further reading materials for growing in product and design careers
• Downloadable video lessons slide decks

Developing a product strategy

Dive into vision, strategy and roadmap planning

• 5 video lessons
• Hands on exercise: identify you why, how and what
• Practical homework material: craft you team’s vision
• 3 expert clips from designers at SimpleNexus and Secfi
• 13 further reading materials on design, strategy, and customer behavior
• Downloadable video lessons slide decks

Crafting principles

Understand how design principles can shape product direction

• 4 video lessons
• Hands on exercise: write a design principle
• Practical homework: craft design principles
• 3 expert clips from designers and research at Stripe, Google and Sprigt
• 11 further reading materials exploring principles that guide design and product decisions
• Downloadable video lessons slide decks

Leading through communication

Become a pro in managing stakeholders, facilitating meetings and documenting

• 5 video lessons
• Hands on exercise: identify your collaborators and stakeholders
• Practical homework material: craft your communication startegy
• 6 expert clips from designers and researchers at Uber, UX Tools, EcoOnline and Hygraph
• 12 materials on collaboration, communication, and tools to supercharge design team
• Downloadable video lessons slide decks

Become an engaging storyteller

Build confidence presenting ideas with conviction to secure stakeholder buy-in

• 3 video lessons
• Hands on exercise: prepare for your next presentation
• Practical homework material: plan your story
• 4 expert clips from designers at Shopify, Klarna, Stepladder and Dan Mall Teaches
• 8 further reading materials on storytelling
• Downloadable video lessons slide decks

Influencing design culture

Expand your influence beyond your pod by up-levelling the maturity of your design org

• 6 video lessons
• Hands on exercise: get ready for a pitch
• Practical homework material: prepare your pitch
• Expert clip from operating partner at Replit
• 10 further reading materials on building a thriving design team culture
• Downloadable video lessons slide decks