Clayton Makepeace – The Lost Power Marketing Summit

Here’s What You Get:

This massive 16-hour summit comes in 11 parts:

• Session 1: Preparing For Success Part 1
• Session 2: Preparing For Success Part 2
• Session 3: How To Create A Killer Lead
• Session 4: Headline Idea Starters
• Session 5: Secrets Of Copywriting Success Part 1
• Session 6: Secrets Of Copywriting Success Part 2
• Session 7: Anatomy Of A World-Beating Control
• Session 8: Principles Of Graphic Design For Direct Response
• Session 9: Writing For The Web
• Session 10: The Power Marketing Hot Seat Sessions
• Session 11: The 37 Other Most Valuable Marketing and Copywriting Lessons I Ever Learned

Here’s The SHORT List Of Copywriting Gold You’ll Find Inside:

• Clayton’s Writing Process Unleashed: Get the entire 37 step process Clayton uses to write blockbuster promotions from start to finish in Sessions 5 & 6.
• Want To Make Sure You Maximize Sales? These are the two things that prospects will always give you money for. (See Session #4.)
• Feel Like Information Is Getting Harder To Sell? Here’s an easy way to get people to pay for information they could easily get on the internet.
• Clayton’s Forgotten Angle: Use Clayton’s killer persuasion technique to create villains out of in-animate objects.
• Twist The Knife & Smile: Intensify negative feelings in the close while advocating for the prospect.
• Make Yourself More Credible No Matter What: Use Clayton’s “Zero To Hero” technique.
• Get Big Internet Paydays: Learn the 4 conversion hacks Clayton uses.
• Offers That Work: Learn market-product matches and how to find red-hot buyers.
• Flip People Into Impulse Buyers: Turn cautious buyers into fast decision makers.
• 22 Copy Techniques That Work On Skeptic Buyers.
• Clayton’s One-Two Punch formulas for different niches.
• Unique mechanisms explained and improved beyond Eugene Schwartz.
• Increase Readership, Increase Sales: Make ads more readable and collectible.
• Learn Copy From Albert Einstein thinking hacks.
• Become More Influential with logical progressions.
• 8 Steps To A Close without resistance.
• Make Your Reading Exciting with punchline techniques.
• Reduce Refunds with strategic wording.
• Free Leads For Your Email List strategies.
• Keep The Reader’s Attention with hooks.
• Use sidebars to close early.
• Talk about yourself without sounding egotistical.
• 24 Ways To Sell Boring Offers.
• Emergency Control Beating Techniques.
• World Class Research Done Faster with 15 questions.
• Use news stories for unique headline angles.
• Use celebrities without hiring them.
• 8 different lead structures for readership.
• Identify “hot” buyers and upsell them effectively.

Here’s 50 More Things You’ll Find Inside The Summit

• Be Uncopyable with unique body copy systems.
• Know if an offer will work with one key question.
• Beat seasoned pros with one core skill.
• Clayton’s P.P.F.T formula for creativity.
• Two universal buying benefits to include in every promotion.
• Beat competitors even with weaker products.
• $16,000,000 case study breakdown.
• The headline that helped create Alternative Health.
• 6 steps to improve any product.
• 4 ways to develop big ideas.
• Why demographics & psychographics are outdated.
• 4 levels of sales resistance explained.
• Editing technique from Carline Cole.
• Why big companies fail despite great offers.
• 17 universal hook topics.
• Perfect headline strategy for problem-aware prospects.
• Copywriting myths corrected.
• 37 point “Acid Test” checklist.
• How to choose the strongest benefit.
• Use smaller claims for higher conversions.
• Insights from Gary Bencivenga.
• Winning newsletter appeals.
• John Caples correction.
• How to use price in headlines.
• Real scarcity techniques.
• Boost readership without changing copy.
• Omitting words to improve headlines.
• Getting clients to generate better ideas.
• Turning boring products into winners.
• Choosing the best headline structure.
• Attention-grabbing without being scammy.
• Best offline source for ideas.
• Using controversy effectively.
• Simple conversion boost tactics.
• 3 instant credibility hacks.
• Dark sales psychology techniques.
• Best timing for campaigns.
• Using sarcasm effectively.
• Improved “two choices” close.
• Advice from Wendy Makepeace.
• P.E.D.R. formula (better than PAS).
• Advice from Parris Lampropoulos.
• Sell more by increasing price strategically.