Davey and Krista – Brand Design Academy

• Pricing Calculator (price any brand project in minutes)
• ClickUp Templates (your entire client workflow, plug-and-play)
• Canned Email Templates (every client-facing email already written)
• Editable Starter Illustrator Logo File
• Logo Presentation File + Full Brand File (Illustrator templates)
• Brand Strategy Workbook
• Brand Messaging Worksheet
• Brand Style Guide Template
• Premium Font Guide
• Passion Project Generator Prompt (AI-powered)
• Access to the Designer Facebook Community
• Monthly Q&A + Designer Feedback Calls

The twelve-lesson business foundation that most brand design courses skip entirely. This is how you go from “I think I could do this” to booking your first real clients.

12 lessons include:

• Finding Your First Clients + Niching
• Business Model Clarity
• Dubsado Setup (CRM)
• ClickUp Client Workflow
• How to Build Your Personal Brand
• Crafting Your Messaging
• Profitable Collections + Pricing
• Your Website Setup
• Sales Pipelines + Booking Systems
• Discovery Call Script
• Delivering a Top-Notch Client Experience
• Contracts + Quotes

The foundational design principles that separate professional brand work from “pretty but unfinished.” Thirteen lessons covering color, typography, layout, and the systems that tie them together.

13 lessons include:

• Introduction to Visual Language
• Color Psychology, Building Palettes, and Color Accessibility
• Typography Fundamentals, Hierarchy, and Font Pairing
• Grid Systems and Spacing Rules
• Contemporary Layout Patterns
• Understanding White Space
• Using Line, Shape, and Texture with Intention
• Introducing Patterns + Illustrations
• Building Brand Assets That Feel Like a System

The full design process, from intake to final files. This is where you build a real brand identity in Adobe Illustrator, not just a logo, and learn to present and deliver it professionally.

13 lessons include:

• Brand Strategy Intake (The Questionnaire)
• Mood Board + Initial Color Direction
• Illustrator Foundations for Brand Designers (41-minute deep dive)
• Round 1: Initial Logo Concepts
• Presenting Concepts + Choosing a Direction
• Rounds 2-4: Refined Concepts
• Font and Color Exploration
• Full Brand Development
• Final Files (Print + Web)
• Brand Guide + Launch Assets

A complete marketing system built specifically for designers. No hustle culture. No “post on every platform.” Just the tactics that actually bring in inquiries.

10 lessons include:

• Email Marketing
• SEO Basics for Designers
• Social Media Strategy
• Design Posts That Convert
• Instagram Strategy for Designers
• Social Media Scheduling
• Manychat Automation
• Pinterest for Designers
• Pinterest Strategy for Designers
• Visibility Beyond Social

Five real-world brand projects you’ll work through inside the course, so you finish with a portfolio that looks like the work of an experienced designer.

5 complete projects:

• Boutique Wedding Planner Brand Identity
• Instagram Carousel Series for a Business Coach
• Portrait Photographer Homepage Design
• Floral Designer Brand Identity
• Retail Candle Boutique Brand Identity