30MPC – Negotiation Course 4 Levers Negotiating

Here’s What You Get:

Get Todd Caponi’s proven system to handle pricing pressure, protect your margin, and win bigger deals without the games.

• Lifetime access to the full “4 Levers Negotiating” course
• Todd’s complete framework for trading value (without ‘crazy’ discounts)
• Proposal & pricing strategies that protect margin early
• 10+ templates and worksheets focused on: value, risk, timing, and trade-offs
• 15+ real negotiation scenarios and role plays you can steal from

A Sneak Preview of What’s Inside The “4 Levers Negotiating” Course:

The New Rules of Negotiation

Old-school negotiation tactics break trust, shrink margin, and create bad buyer behavior.

• Why negotiation needs to change: The old playbook creates margin leaks and slower deals
• The 4 Levers: Volume, timing of cash, length of commitment, and timing of the deal
• How buyers actually negotiate: The psychology behind what buyers ask for and why

How to Position Your Price (Before It Becomes a Problem)

Introduce your number in a way that feels confident, clear, and hard to play games with.

• Common pricing mistakes: The moves that create discount pressure later
• How to frame the number: Present price without apologizing, hedging, or over-explaining
• Proposal structure: Make the value obvious before the negotiation starts

Trade Instead of Cave

What to do when the buyer asks for something and expects you to give it away for free.

• The 5 concession categories: Recognize what the buyer is really asking for
• What “we need a discount” actually means: And how to respond without folding
• Protect margin without being pushy: Keep trust high while holding your ground

Close Bigger Deals Without Losing Control

How to pull all 4 levers together – so final negotiations feel structured, calm, predictable, & profitable.

• Role plays and real scenarios: Watch the system in action
• Difficult buyer situations: Handle pressure without panic
• Final integration: Turn negotiation into a repeatable sales skill