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Here’s What You Get Inside:
In the last 6 months, I’ve conducted over 150+ one-on-one conversations with business owners across different industries, getting an up-close look at what’s really happening in the digital marketplace right now.
What I’ve discovered is that we’re in the middle of what could be the greatest SHIFT in digital marketing and commerce of the last 15+ years.
This carefully curated bundle brings together my latest research, insights, and strategic thinking – along with practical training from true innovators who are successfully “zigging” while others “zag.”
Part I
The Great Sea Change “Editor’s Cut”
Why is the digital marketing playbook from the last decade now obsolete? In this comprehensive training, I reveal the detailed fact pattern behind four massive forces reshaping the marketing landscape forever:
• The “Zero Click” Reality (65% of Google searches no longer result in website clicks)
• The “MoFu Gap” (Why Middle of Funnel is the new Top of Funnel)
• The “3rd Party Data Wars” (Why Zero-Party Data is the new Third-Party Data)
• The “Great Mobilization” (98% FB, 90% YT, 60% all internet traffic is now mobile)
Plus, I share exactly where to shift your focus these next 18 months to stay ahead of these changes with a set of specific tactics and strategies to combat The Great Sea Change that we’re experiencing right now…
Part II
Going Analog “Editor’s Cut”
In this highly-anticipated follow-up to The Great Sea Change, this training answers the question of i reach our customer in this new Sea Change Environment. Discover why “Going Analog” might be the ultimate contrarian move for 2025. In this training I reveal:
• The LEAST Crowded Marketing Channel to Reach Your Customers Right Now…
• How to leverage the post-pandemic “return to the physical world” movement
• The surprising data behind why ONE type of book format is surging right now, while another is in steep decline…
• Unusual strategies for building “high-touch” elements into your digital business
• Plus how to get attention by owning the single most valuable piece of real estate in a person’s home (what it is and how to claim it starting immediately…) And more…
PLUS: Three Powerful “Zig When They Zag” Strategy Sessions
01- How to Creatively Use Amazon As the Next Great Lead Source…
Discover how to leverage Amazon’s natural ecosystem for lead generation – working WITH platform algorithms instead of against them. Jonathan reveals his proven system for turning Amazon into an automated lead-generation machine by publishing a “short-form” lead-magnet mini-book every single quarter, creating a “snow-ball” effect of leads, getting Amazon to promote via email and related products.
02- The YouTube-Commerce Revolution: Storytelling Meets Sales
Will shares his unconventional approach to storytelling, using Hollywood narrative techniques that have dramatically increased engagement across both long-form and short-form content. Plus, you’ll get an insider’s look at how he’s leveraging the groundbreaking new YouTube-Shopify integration – an emerging opportunity that’s allowing creators to sell directly through their YouTube channel.
03- The Compliance Advantage: Marketing Profitably in a Post-Wild-West Era
With businesses getting shut down left and right this year, learn how keeping your marketing compliant is your new competitive advantage, including:
• The 5 most common violations that trigger FTC attention…
• Two words that define immediate compliance concerns…
• How to market compliantly while maintaining strong conversion…
• The 4 types of lawsuits you need to protect against…
• Why the regulatory environment is only getting stricter, and more…
Ryan Levesque
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