Beginnings, Endings, & Scenes: The development of an opening and closing scene that guarantees the attention and engagement of an audience

Suspense: The anticipation or tension created by uncertain or impending events, keeping the audience engaged and eager to know what happens next.

Surprise: Unexpected twists, turns, or revelations that challenge expectations, add excitement, increase brain plasticity, and keep the audience on their toes.

Stakes: The central concern or concerns for the story – the reason people are invested in you, your story, and the outcome.

Humor: Moments of levity, wit, or comedy that provide relief, add charm, increase engagement, alter brain chemistry in productive and beneficial ways, and connect with the audience on an emotional level.

Theme, Meaning, and Message: The central idea or message that the story explores, offering insight and resonance for the audience and a direct means of linking your idea to your story.

Practical Deployment: The utilization and deployment of a story or storytelling strategies in your personal and professional life.