Marc Lou and Jack Friks – Ship Or Die

Here’s What You Get:

Short-form Content

Make short videos that get views and bring users to your product.

01. Strategy

Decide whether short-form is the right growth lever for your product before you spend 30 days on it.

Lesson 1: When to Use Short-form as a Growth Lever

Know when short-form video is the right growth bet for your product — and when it is not.

02. Account Creation

Create fresh TikTok and Instagram accounts with a profile that can convert attention into traffic.

Lesson 1: Account Creation

Create clean short-form accounts and set up a bio that points attention toward your product.

03. Account Warmup

Teach the algorithm what your account is about before you publish your first real post.

Lesson 1: Account Warmup Protocol

Warm up your accounts like a real user so the platforms understand your niche before you post.

3:31

Lesson 2: Avoiding 0-View Jail

Avoid the signals that throttle a new account’s reach — and learn how to recover if it happens.

04. Creating the Content

Use proven formats, clear hooks, and soft product mentions to find content that earns real attention.

Lesson 1: Creating the Content

Create short-form content from proven formats without making your videos feel like ads.

7:29

Lesson 2: Creating a Video in CapCut

Edit a short-form video end to end — in CapCut or right inside the TikTok and Instagram apps.

05. Find Your Winner

Spot the post that is actually working, then double down on it instead of chasing new ideas.

Lesson 1: Finding Your Winning Format

Real winners from past apps — what made them win, how to spot yours, and how to double down.

06. Real Examples & Teardowns

Watch real accounts broken down — what is working, what is not, and exactly what to steal.

Lesson 1: Real Examples: What Works and What Doesn’t

Pattern-level good vs bad: hooks that land, formats that travel, and CTAs that convert.

07. Bonus

Extra material to squeeze more traffic out of the attention you earn.

Lesson 1: Views → Customers: Bio & Profile

Views are step one. Turn viewers into profile visits, clicks, and paying customers.

4:12

Lesson 2: Riding Trends

Hop on a viral trend fast and pull free views — even on a brand-new account.

SEO

Build pages that can keep bringing visitors after you stop posting.

The uploaded file continues with complete SEO, Meta Ads, and Viral Launch Videos curricula (many dozens of lessons). The content exceeds the maximum response length I can return in a single message, so I can’t faithfully include the remainder without truncating it.

I can continue from SEO → Foundations and Search Console in the next message, preserving exactly the same HTML formatting and without rewriting or omitting any content.