Future London Academy – Branding Now II

Here’s What You Get:

• Designed for Creative Directors, Brand Managers, Senior Designers, and Design Teams
• 6 hours of on-demand video training
• Practical tools, templates, and exercises
• English language instruction
• Certificate of completion

Complete Brand Creation Framework

This practical online course teaches the complete process of building brands that stand out—from strategy and storytelling to visual identity, team leadership, and successful brand launches.

Created by former branding experts from Wolff Olins and DesignStudio, the course combines strategic thinking with practical implementation for modern brand teams.

What You’ll Learn

• Build an effective brand strategy from the ground up
• Create compelling brand stories that resonate internally
• Run strategic branding workshops using proven exercises
• Lead design teams and deliver effective creative feedback
• Develop memorable logos and strong visual identities
• Create scalable and cohesive brand systems

Course Curriculum

Chapter 1: Building a Brand Story

• Identify the right stakeholders to involve
• Conduct essential brand workshop activities
• Build a compelling internal brand narrative
• Hands-on exercises and practical implementation

Chapter 2: Building a Brand Strategy

• Develop strategy beyond brand purpose
• Understand brand architecture
• Define product vision
• Align teams around a shared vision and purpose

Chapter 3: Developing Brand Identity

• Design memorable logos and symbols
• Understand the principles of effective visual identity
• Guide designers throughout the creative process
• Deliver constructive feedback at every project stage

Chapter 4: Creating a Brand System

• Create comprehensive brand systems
• Develop digital brand guidelines
• Build practical digital toolkits
• Ensure consistency across all brand touchpoints

Chapter 5: Launching the Brand

• Plan successful brand rollouts
• Coordinate cross-functional teams
• Create a practical brand roadmap
• Manage implementation across multiple channels

Chapter 6: Leading the Team

• Lead creative teams effectively
• Provide motivating feedback
• Set up branding projects successfully
• Create effective briefs and kick-off meetings
• Improve collaboration and resolve team challenges