Kristina Bleiler – Brand Ed (Self Study)

Here’s What You Get:

• 20 recorded video lessons showing you how to DIY cohesive and personalized brand elements, using accessible tools like Canva
• Lifetime Access to the lessons, updates, and bonus videos for as long as the course is running—so you continue to get my latest & best methods
• A non-designer-friendly signature branding process to build recognition around a unified visual ecosystem, similar to my own branding projects
• Actionable Canva files, Brand Guide, Notion workbook, and other resources to immediately make progress on, accelerating the creative process
• Implementation how-to’s so you can seamlessly incorporate your branding into social media graphics, webpages, and other layouts

In Brand Ed, your DIY branding can look pro, and help you grow your business.

Even if you’re not a designer.

And it’s not just a matter of staying budget-friendly–Maybe you enjoy being creative and savvy with your own visuals, especially since Canva is so accessible.

But if you’re feeling disjointed with your whole business’s digital presence and it’s making you hesitate to fully lean into confidently marketing yourself, it’s time to explore new creative decision-making skills.

The Brand Ed process will help you make aligned, confident decisions so that you’re well-represented by a brand people won’t question.

You’ll explore the entire creative process—the identity, aesthetic, and implementation—to strategically build a personalized brand ecosystem you’ll genuinely want to be recognized by.

Inside the Homeroom Slack support, you get access to 10 weeks of 1:1 private chat DMs, where we collaborate on creative design ideas in detailed message threads, voice notes, loom video demonstrations, and optional group calls.

Plus, since there are no access limits on course lessons, you can keep revisiting the DIY branding course curriculum down the road as your business’s needs evolve, saving thousands doing it yourself.

For hyper-independent DIY-ers who’d rather explore the course on your own. You can also upgrade into Homeroom later!Self-Studiers still get lifetime access to the course curriculum and process, just self-led on your own time. Always open.

Course outline:

1. Discover

Total watch time: 1.75 hrs

Uncover the Creative Direction that anchors your brand identity

1. Brand Psychology 101

2. Self-Discovery Session

3. Brand Research Surveys

4. Understand your Customer

5. Distinguish from Peers

6. Emotional Impression

7. Personality & Themes

8. Inspiration Board/Aesthetic

2. Create

Total watch time: 1.5 hrs

Build your brand elements, based on your Phase 1 Creative Direction

9. Color Palette

10. Brand Messaging

11. Font Family

12. Logo & Submark

13. Brand Photoshoot Plans

14. On-Brand Imagery

3. Implement

Total watch time: 1.5 hrs

Apply your elements into an on-brand digital presence

15. Designing Graphics

16. Webpage Essentials

17. Exporting Brand Files

18. Canva Brand Kit

19. Socials & Customer Journey

20. Brand-Building Way of Life

Plus bonus lessons:

Such as: How I Made the Brand Ed Branding, Vectorizing Elements with Affinity, Brand Reveal Graphics, and extra brand conceptual examples