What’s included?

Online version of FOCUS

PDF version of FOCUS

Ask ?’s and get feedback directly from Justin

42 “How To” videos

12+ hours of step-by-step instruction

14-day money back guarantee

Workbook 1: Finding Early Adopters

1. Declaring Victory1
2. Idea Generation9
3. Customer Storming and Role-izing14
4. Who are your Early Adopters19
5. SCALE your Segments28
6. 50 ways to talk to 5 People35
7. Interview Channel Costing45
8. How to Ask for Interview51
9. What to Ask59
10. Interviewing Like a Pro69
11. 5 Interview Checkpoint78
12. You’ve Found your Early Adopters When…

Workbook 2: Offer Testing

1. What is Offer Testing?1
2. Interview Analysis3
3. Problem Synthesis8
4. Solution Ideation13
5. Offer Design25
6. Path to Victory33
7. Offer Experiment Design46
8. Success Metric Stoplight53
9. Failure Protocol58
10. You’ve Validated your Offer When…

Workbook 3: Currency Testing

1. What is Currency Testing1
2. Currency Ladder6
3. Currency Calculator18
4. Currency Experiment Design27
5. Increasing your Conversion Rate with A/B Testing35
6. Increasing your Conversion Rate with Solution…43
7. How to Pre-Sell Anything54
8. Science of Pricing62
9. How to Test your Price70
10. You’ve Validated your Currency When…

Workbook 4: Utility Testing

1. Utility Testing vs MVP1
2. What Features Should you Utility Test?6
3. How to Build a Utility Test14
4. Utility Testing Metrics24
5. Utility Testing Design36
6. Increasing Customer LifeTime Value40
7. Increasing your Viral Coefficient51
8. You’ve Validated your Utility When…

Workbook 5: Scaling

1. Scaling to Victory1
2. Building your Dev Team6
3. Scaling your Solution22
4. Scaling your Channels26
5. Scaling your Segments30
6. You’re Finished Scaling When…

Justin Wilcox