Jana Osofsky – High-Leverage Content

Here’s What You Get:

• The High-leverage Content Curriculum: In-depth, digestible trainings will take you, step-by-step, from content strategy… to planning… through creation and repurposing.
• Student-Only Facebook Group: Ask Jana questions and get input as you work through the program. (Group is optional but helpful when/if you need it!)
• Monthly Live Support Calls on Zoom: Live group calls. (Also totally optional, but awesome!) Come off mute, ask your questions, and get real-time answers. Or just come to listen, learn, and stay motivated! (Call dates + times rotate, so people in all time zones can attend.)
• The HLC ‘9-in-2 Content Pillar’ framework: Learn the 9 types of content that will make your capsule library profitable. These are the key things your audience needs from your content, to feel ready and excited to say ‘Yes!’ to working with you.
• Checklists, Workbooks & Tracker Sheets: You’ll have, at your fingertips, all the road-tested tools to make implementing this course and system simple! Even if courses have been hard for you to implement before, there’s no way you’re getting stuck in perfectionism or procrastination this time.
• 9 Plug & Play Content Outlines: These guide you through what to include in every paragraph and line of your blog posts. They totally eliminate the “what do I write?” uncertainty. It’s like having Jana over your shoulder, prompting you, the whole way! 🙂
• (Optional) ChatGPT Blog Writing Assistants: These are pre-programmed with my proven, high-converting blog structures. They turn your thought leadership ideas into a quality blog post draft in seconds.
• ‘AI Writing Tools 101’ Trainings: Quickly learn key techniques for using AI to improve the effectiveness of your content – while drastically reducing your creation time.

CREATING CONTENT THE HLC WAY, ALSO HELPS YOU:

GROW YOUR AUDIENCE & IMPACT

You’ll create content that actually grows your audience consistently, on email or any other platform you prefer.

People will discover your blog and subscribe to your email list, or follow you on your favorite platform without hesitation!

That way, you can hit your impact goals while you naturally sign more clients.

HLC students experience audience growth whether they start with 0 followers or 5,000. 💃🏻

REDUCE YOUR CONTENT TIME BY 75%

No more time wasted staring at a blank page or creating content that doesn’t convert.

You’ll learn exactly what topics go in your capsule blog posts to attract and sign clients.

You’ll learn how to repurpose them onto any platform of your choosing!

Creating content the HLC way replaces the content treadmill so you can re-claim your time for client work, family, and your own wellness. (and maybe for some naps!)

BLOG FOR A SEASON (NOT FOREVER!)

With HLC, you don’t need to worry about publishing a weekly blog for the rest of your life!

(You’re not a “blogger.” You’re a business owner with a blog.) 😉

You’ll create a capsule library of evergreen blog posts, that can be completed in the next 90 days, and can be leveraged all up and down your marketing for years to come (websites, sales pages, email funnels, and paid ads).

OUTSOURCE SOCIAL MEDIA

Do you have a dream of handing off social media marketing to a team member?

Wish granted! Your capsule blog library will give your team everything they need to post on social media for you, without having to ask you for any extra guidance.

You can’t outsource thought leadership. But you CAN outsource content repurposing when you have created long form, evergreen content the HLC way.

TALK ABOUT YOUR OFFER 10X MORE, NATURALLY

With your capsule library in place, repurposing becomes automatic and natural…

You’ll always have the right words to pull from. It will be so fast and easy to write a post or email that naturally talks about your offer or weaves it in.

HLC walks you through repurposing step-by-step, so that one blog post turns into 10 pieces of content…

You’ll put your offer out there 10x more, without working harder. 💪🏼

With HLC you can have…

• The exact rinse and repeat topics that attract and convert right fit clients into your offer.
• Discovery calls where your future clients ALREADY know they want to work with you – because your content ‘pre-sold’ them.
• A marketing to-do list that takes two hours per week and actually helps you hit your sales goals, while keeping your calendar spacious.
• A repeatable system that allows you to talk about your offer 10x more than you do now, but is 10x easier than the content you post now.
• A blog you’re proud of that shows your expertise and experience, any day of the week (even when you’re out enjoying your life).
• Lifetime access to a marketing system that you can utilize over and over again, any time you debut a new offer.

Phase 0: Orientation

CRASH COURSE: CONTENT BASICS + HLC SYSTEM OVERVIEW

We’ll start with a quick crash course on the HLC method. You’ll learn:

• How the HLC system works to create relevant, scroll-stopping, profitable content.
• The HLC “Measure twice, cut once” approach to content planning.
• The four main milestones of the HLC course – and what to expect at each step.
• Exactly how to squeeze every juicy 🍋 drop of value from this course – and its tools and resources.

SUPPORT CHANNELS: PRIVATE Q+A COMMUNITY & MONTHLY ZOOM LIVE ZOOM CALLS

During orientation, you’ll be invited to join private, our STUDENTS-ONLY FACEBOOK GROUP. Inside, you’ll be able to ask Jana questions, share your content and your progress, and get input on any decisions you’re making for your marketing content.

You’ll also get invited to our (super-fun!) MONTHLY SUPPORT ZOOM CALLS. Come off mute and ask any questions, get input, or even just talk through ideas. Or just attend to listen and learn. (Some students also like to use this time to get stuff done while they listen!)

Then it’s time for…

Phase 1: Strategy & Planning

In Phase 1, we’ll untangle all your ideas and turn them into an easy-to-implement plan for your high-converting capsule library of thought leadership content.

9 ACTIONABLE VIDEO LESSONS + IMPLEMENTATION TOOLS

I’ll walk you – step-by-step – through the proven HLC process for developing the profitable, easy, and energizing content strategy you’ve been dreaming of.

(Warning: This new approach is going to trigger a seismic shift in your strategy!)

You’ll learn the ‘9-in-2 Content Pillars’ – the nine types of high-leverage content you’ll need to get people buying your coaching offers and programs, faster:

• 4 types of expertise-focused content
• 5 types of conversion-focused content

And you will:

• Use the ‘9-in-2’ Pillars to quickly untangle all your content ideas.
• Quickly gain a firm grasp of the key elements and hallmarks of each content type.
• See the concepts come to life with specific examples.
• Use HLC’s specially-engineered, copy-and-paste ChatGPT prompts to identify unique topics.
• Learn and implement the powerful “HLC Score & Select Method.”

Strategy & Planning Tool #1: THE HIGH-LEVERAGE CONTENT® PLANNING WORKBOOK

A 16-page printable or fillable workbook that keeps you organized as you build your revenue-focused content plan.

Strategy & Planning Tool #2: THE HLC SCORE & SELECT METHOD WORKSHEETS

Learn how to score your ideas and focus only on the content that will generate inquiries and paying clients.

Phase 2: Content Creation

In Phase 2, we’ll create and publish content that builds demand fast – and converts your audience to clients fast.

12 IN-DEPTH VIDEO LESSONS + IMPLEMENTATION TOOLS

Learn the nine types of high-leverage content, paragraph by paragraph, and create your own capsule library using a proven 4-step process.

You’ll also learn frameworks for titles, headlines, calls-to-action, and blog formatting.

You will have lifetime access to all lessons, materials, and tools.

Content Creation Tool #1: 9 HLC STRATEGIC CONTENT OUTLINES featuring ChatGPT Ideation Prompts

Nine detailed plug-and-play outlines that guide every paragraph of your writing while showcasing your unique thought leadership.

Content Creation Tool #2: 9 HLC Blog Writing Assistant GPTs

Pre-programmed GPTs that transform your raw ideas into high-quality blog drafts in seconds.

Content Creation Tool #3: THE HLC THOUGHT LEADERSHIP CHECKLIST

A checklist for refining AI-generated drafts into authentic thought leadership that connects and converts.

Phase 3: Content Repurposing

In Phase 3, we’ll leverage your evergreen blog posts so that you make sales from those same pieces of content, over and over again.

REPURPOSING MINI-COURSE + IMPLEMENTATION TOOLS

Learn promotion checklists, repurposing frameworks, and optional GPT workflows to generate more leads and sales from every blog post.

Repurposing Tool #1: THE PROMOTION CHECKLIST

A practical checklist to ensure your blog posts continue attracting ideal clients for months and years.

Repurposing Tool #2: THE REPURPOSING GPT

A custom GPT that transforms your long-form content into social posts and emails that stay aligned with your thought leadership while helping you sign more clients.