William Souza – Shadow Affiliate System

Proprietary training, tutorials, templates, and tools to help you measure success and clearly communicate insights for maximum collaboration between teammates, departments, and organizations.

• Report Like A Pro Master Class (VALUE $300.00)
• Which Analytics Matter? (VALUE $118.00)
• How to Drive Growth From Your Reports (VALUE $168.00)
• Measurement Model (VALUE $225.00)
• Report Template (VALUE $225.00)

What You’ll Learn:

• How to measure and continuously improve performance so that your ROI on social continues to increase month over month
• How to create growth-driving reports efficiently so that you can easily measure progress against your goal
• The exact tools we use inside of our multi-million dollar agency with some of the world’s most beloved brands

SYLLABUS for strong brands

1. Intro to Analytics

This introduction to social media marketing analytics will cover the types of insights we want our reporting to generate and how to find them, made accessible for both the big data nerd and the total number newbie.

2. The Big 3 KPIs

Align marketing reports to business goals by knowing where to go for information on the three most important metrics for social media marketing: audience growth rate, consumer engagement, and website traffic (for increased sales).

3. Insights

How to take data on the Big 3 and turn them into actionable insights that ensure your brand’s success continuously accelerates, month over month and year over year.

4. Tracking Tools

Keep track of every important number (and nothing more) with our agency’s proprietary measurement model and tracking tool, complete with tutorials on how to measure success across a customer’s specific journey down your marketing funnel.

5. Reporting

Exactly what to include in every report and precisely how to present it with our plug-and-play, professional, and polished template that will impress your clients or teammates.