Peter Kell – Savage Advertising System

Here’s What You Get:

This isn’t a copywriting course. It’s the system that turns you into a Savage Advertiser — cranking out 50+ world-class ads per week while everyone else struggles to make 5.

The 7-Step Savage Advertising System:

Here’s exactly the prompt system and flow we’re going to use to crank out 50+ world-class video ads per week:

Step 1: Tell The AI Everything About Your Product

Before we can make savage ads, AI needs to understand exactly what we’re selling.

The Savage Ads Kickoff Prompt

This first prompt brings AI up to speed on the game plan for all the savage ads we’re about to make. Just paste in this prompt, then paste in everything about your business. Your website. Your product. Your offer. Everything you want AI to know about what you’re selling. Now AI understands your business as well as you do.

Story Extraction Doc

All the greatest ads in history are built on stories. Stories slip behind the mental walls and plant seeds in the listener’s brain without them knowing. It’s how I’ve made all my money. The Story Extraction Doc is a list of specific questions you ask yourself — or the founder of any product — to uncover the details that make stories sell.

Step 2: Find Your Winning Avatars

Now that AI is up to speed, we figure out WHO we’re selling to.

Low Hanging Fruit Finder Prompt

This prompt learns about your product and finds 3-5 types of buyers that would be easiest to sell. People in super unique situations your competitors have never thought of. This is how you develop hyper-targeted ads that speak to a very specific type of person.

Monster Market Finder Prompt

This helps you find which niche represents 10-20x the size of all the other markets. This is where your super monster campaign exists. This is where you drill for BIG MONEY OIL.

Kindergarten Simple Pitch Generator

This prompt applies my proprietary Kindergarten Simple Pitch technique. It takes each avatar and creates a sales pitch so simple a 6-year-old could understand it. By the end of Step 2, you have 4-6 avatars with crystal clear pitches for each one.

Step 3: Generate Savage Angles

Now we figure out HOW to sell to each avatar.

AI Copywriter Prompt

This is my personal prompt for turning Claude Opus 4.5 into a world-class copywriting machine. Paste in your avatar and your kindergarten simple pitch. Now you’re locked and loaded for rewriting any winning advertising campaign.

Banger Angle Generator Prompt

I created this prompt by taking the hooks of 30 world-class short-form advertising campaigns and extracting the core theme behind each one. This prompt looks at the angles behind some of the biggest campaigns ever made… then looks at YOUR avatar and YOUR kindergarten simple pitch… and spits out 20-30 SAVAGE angles to sell your product.

Pick The 10 Best Angles Prompt

It sifts through all the ideas, painstakingly filtering down to the top 10 most powerful angles for your chosen avatar. A sizzling steak served on a silver platter of juicy marketing ideas.

Step 4: Create Winning Scripts

Now we turn those angles into actual video ad scripts.

The Short Form Video Ad Swipe File

This swipe file includes 20 of the best short-form ads online — 30 seconds to 2 minutes long. You get the link to the original ad AND the exact script broken down scene by scene, revealing the winning formula.

Script To Angle Matching Prompt

Paste in the swipe file and AI will look at your 10 best angles, study all the winning scripts, and tell you exactly which script you should rewrite for each angle. Now you have a plan.

Start Rewriting Prompt

This prompt brings AI back up to speed on the principles of being a savage copywriter. Then it begins to rewrite one script at a time. Until you’re done. By the end of Step 4, you’ll have $10,000 worth of world-class scripts at the highest level possible.

Step 5: Generate Shot Lists & Work With Spokespeople

Now you’ve got scripts. Time to figure out how to actually shoot them.

Shot List Generator Prompt

Paste this in and it breaks down a massive list of video clips you need to shoot. If you’re using a spokesperson, hand them this list and they’ll know exactly what shots you need.

Getting Testimonials Prompt

The exact questions to send a customer that will get you amazing testimonials. Footage you can clip together for rapid-fire testimonial montages that crush in ads.

AI Spokesperson System

Don’t want to be on camera? This is the step-by-step system for having AI be the spokesperson for you. Create a realistic looking talking head figure, realistic B-roll, world-class audio, and lip sync it all together.

Step 6: Hire Editors & Produce Your Videos

Now you’ve got scripts. Shot lists. Footage. Time to get these videos made.

$35 Editor Hiring System

The exact system I use to find editors who cut your videos for $35-50 per video. You get the exact Upwork post I use, exactly what to send them, and example videos so they understand the style. That’s 30 professional short-form ads — edited and ready to launch — for about $1,050 total. Less than a new iPhone.

Step 7: Stay Organized With Your Savage Dashboard

The exact Notion dashboard I use to manage all my creatives and stay organized.

The Savage Advertising System Notion Template

This is where everything lives. Organize all your products, spokespeople, pitches, avatars, scripts, and processes. Move each video from idea → script → production → live. One person using this dashboard can manage 10+ editors and produce 50 videos per week.

Naming Convention Prompt

This prompt automatically names your scripts so you can track what’s working. Which editor is crushing it? Which angles are popping? What hooks are getting clicks? Best ad advice I ever got: “Grow the green. Kill the red.”

BONUS #1

14 years ago, I read a book called Scientific Advertising by Claude Hopkins. That book revealed the 21 timeless laws of advertising. Tried & tested laws that no wise advertiser would dare cross.

Even the “Father of Advertising” David Ogilvy went as far as saying, “Nobody should be allowed to have anything to do with advertising until he has read this book seven times.”

Recently, I reread the book and I was inspired to see the same laws were still fundamental truths to becoming a Savage Advertiser today.

The only problem? The book was written 102 years ago in 1923. Mainly focused on old school direct mail and newspaper advertising.

I felt a calling that it was time to bring these principles up to speed for this rapidly evolving AI advertising era…

And doing so would be the perfect “College Education” for downloading “The Mindset of the Savage Advertiser” into anyone wise enough to study it.

After painstaking effort, I’m proud to announce the creation of The 21 Savage Advertising Principles.

The 21 Laws of Advertising that give you a full 360° grasp of every fundamental corner of advertising. You’ll improve your copywriting. You’ll improve your ability to connect with customers. You’ll understand how to exit, how to build brands, how to run meetings, how to lead teams — and build the kind of success that attracts the most beautiful women in the world.

Inside you’ll find short 3-7 minute videos for every single principle. No fluff. No filler. Just the foundational truths that separate amateurs from professionals.

Master these principles AND combine them with the Savage Advertising System… and you will become unstoppable.

The 21 Principles:

1. Follow The Laws of Advertising
2. Be The Salesperson
3. Be Of Service
4. Study Winning Ads
5. Master The Ad Formats
6. Control Their Emotions
7. The First 3 Seconds
8. Clarity Creates Credibility
9. Tell The Full Story
10. Show Them The Details
11. Avoid These Bad Ideas
12. Do The Research
13. Run The War Room
14. Free Trials vs Straight Sales
15. Master The Traffic Source
16. Testing Offers
17. Know Your Exit Plan
18. Douchebag Advertising (What NOT To Do)
19. Doing Good Business
20. Being Relentless
21. Speak Highly Of Yourself

VALUE: $1,997 (YOURS FREE)

BONUS #2

For years I dreamed about a way to easily and effortlessly make advertorials.

But it was always a pain in the ass. Designers take forever. They don’t understand copy. It takes way too long to get all the minor details right. Every small fix becomes a back-and-forth nightmare.

When I first heard about Lovable, I was excited. Then I tried it. And it sucked. So I wrote it off.

But then new large language models came out — and I decided to give it another shot.

My mind was completely blown.

Lovable is basically now a world-class web designer and developer in your pocket. Combine it with Claude and you can now bang out reverse engineer any advertorial faster than ever before.

In fact, this entire Savage Advertising sales page you’re reading right now? I designed it myself in four hours using Lovable.

Inside this free training, I show you exactly how I use Lovable and Claude to swipe and redesign any winning advertorial you find online — customized for your product.

VALUE: $497 (YOURS FREE)

BONUS #3

Finally, I’ll show you the most cracked-out image generation tool I’ve ever discovered.

Make images & statics so fast and so world class it will make any photographer quit their career instantly. Design the most amazing static ads you’ve ever seen. Reverse engineer your competitors’ best-performing static ads. Generate 100+ savage statics in no time at all.

Inside this free training, I show you exactly what the tool is, exactly how I use it to generate static ads, and how you can use it too.