John Bejakovic – Insight Exposed

Here’s What You Get:

Welcome to Insight Exposed

In this course, I will walk you, step by step, through my system for keeping journals, taking notes, and coming up with surprising, insightful, valuable ideas. The key word is system.

I didn’t always use the system I will describe to you in the following pages. And I did just fine. I completed copywriting projects, I came up with good ideas, and I made money both for myself and for my clients.

I can frankly tolerate some compromise of desired quality, but I cannot tolerate winding up underpaid.

— Dan Kennedy, No. B.S. Time Management For Entrepreneurs

That said, using this Insight Exposed system been an enormous help to me. It’s allowed me to:

• Get more done
• Waste less time
• Create interesting content more consistently
• Make surprising new connections I wouldn’t have made otherwise
• Have a way to remember valuable stories, facts, and ideas, and to pull them up quickly
• Learn from my mistakes, at least on occasion
• Make more consistent progress in my business, and in many other areas of my life

You certainly don’t need to use a system of journals and notes in your work or in your life. But if you do, you will be amazed at how much more effective and productive it makes you. At least that’s been my experience. Throughout this course, I will try to convince you of that fact, and I’ll show you how you too can do what I’ve done.

Insight Exposed is broken down into three sections, each of which has three lessons. Each lesson is broken down further into two parts.

The first part of each lesson shows you the specifics of what I do. The second part gives you my advice on how to take what I do and apply it yourself, to make a system that works for you.

To help you do that, I’ve also included nine Golden Rules — one for each lesson. If you end up remembering anything from this course, let it be these nine Golden Rules, and you will be well on your way to your own insightful journaling and note-taking system.

Why I Called It “Insight Exposed”

When I first had the idea for this course, I initially planned to name it Insight Juggernaut. A giant processional chariot, heavy, slow-moving, but unstoppable, seemed like a fitting metaphor for the ideas and techniques I wanted to share with you.

But I decided against it. For one thing, a “juggernaut” was too muscular for my tastes. But more importantly, the metaphor of a juggernaut just doesn’t map in a rich way to the system I’m about to show you.

Instead, I decided on the present name, Insight Exposed.

In high school, one of the rare things that made my four-year imprisonment bearable was my school’s photography program. I spent two or three years learning the basics of black & white film photography, using a Pentax K1000, a bare-bones 35-mm film camera.

I would spend my weekends walking around Baltimore, snapping photos of playgrounds, strip joints, and warehouses. That was the first step.

On Mondays, it was time to go back to school. For me, that meant going into the darkroom. I’d take the film I had shot the weekend previous, develop it, and then print the pictures.

And then, the next weekend, I’d start the entire process all over again — building up both my experience, my skill, and my collection of decent and then good photos.

That’s why I’ve named this program Insight Exposed. It’s a nod to the process of film photography, which maps in a rich way to the topic of journaling, note-taking, and generating surprising new ideas that benefit you and influence your audience. Throughout this course, I’ll spell out this mapping at a few key spots. I hope this will make the training go down more easily, and be more memorable and effective.

Thank you for joining me, and for your trust. Let’s get going.

Table of Contents

1. Cheap but Powerful Tools for Capturing Interesting and Valuable Snapshots

• 1.1 Effective journaling in one lesson
• 1.2 My realistic plan for writing my daily emails in 10 minutes or less
• 1.3 Two non-obvious tips to keep your snapshots useful days, months, and years later

2. A Step-by-Step Process for Retrieving and Developing the Snapshots You Have Captured

• 2.1 A nightly note-taking chore I’ve made manageable, even enjoyable for myself
• 2.2 The second-biggest lesson I’ve learned for making journals work for me
• 2.3 How I write some of my most satisfying and effective emails

3. Where and How to Find Interesting, Valuable, and Lasting Snapshots

• 3.1 The most condensed, most useful, best-value-for-your-money source of ideas and information
• 3.2 A mysterious and very successful marketer replies to one of my emails and ends up changing the course of my business
• 3.3 How I got paid $1,000 to write self-promotional content

Insight-Exposed-In-A-Box, nine Golden Rules and your best shot at security