Here’s What You Get:
Module 01.
Life & Business Vision
Create a clear vision for your life & business to build a business around your dream life, not the other way around.
- Create a clear vision for your life & business to build a business around your dream life, not the other way around
- Understand what’s working and what’s not working in order to make strategic decisions
- Daily practices to stay in alignment and reach your goals
- Audit specific areas of your life and business to understand where to focus your energy & what to leave behind
Module 02.
Ideal Client & Brand Positioning
Understand exactly who you want to work with, your competitive edge & define your studio’s positioning in the marketplace.
- An in-depth audit on existing & past clients to identify your true ideal clients
- Uncover what makes your design studio unique & how to use that to stand out in a saturated market
- Develop your powerful brand positioning with messaging to clearly connect with ideal clients
Module 03.
Structuring & Pricing Your Services
Sick of second guessing your services and feel like you’re underpaid? In this module we’ll create offerings your ideal clients actual needs & price for profitability that has you booked out for months.
- Ensure profitability by reviewing, refining & trimming the fluff of your existing services
- Develop your main offerings that deliver exactly what your clients need for maximum results
- Step by step how to strategically price your design services to maximize profitability and sustainability.
Module 04.
Strategic Goal Setting
Take everything you learned in Modules 1-3 and create strategic 12 month & quarterly goals you’ll actually hit year after year.
- Understand your product suite analysis and exactly how many clients you need at your prices to hit your goals
- Map out your capacity for every month, quarter & year to know how many clients you can take on at once
- Effective strategies on how to keep track of your goals weekly, monthly & quarterly to make this your best year yet
Module 05.
Your Portfolio & Website
Something that is often overlooked, but what made the biggest difference for me when scaling to multi-six figures. We’ll go over creating a portfolio that attracts ideal clients & a simple professional website that easily books ideal clients.
- What should & shouldn’t be in your portfolio
- Conceptual projects
- Aligning your website with your big vision.
Module 06.
Inquiry Process, Discovery Call & Proposal
Create a clear vision for your life & business to build a business around your dream life, not the other way around.
- Create a clear vision for your life & business to build a business around your dream life, not the other way around
- Understand what’s working and what’s not working in order to make strategic decisions
- Daily practices to stay in alignment and reach your goals
- Audit specific areas of your life and business to understand where to focus your energy & what to leave behind
Module 07.
Creative, Result-Driven Design Process
Develop a creative, result-driven design process for no scope creeps, happy clients & beautiful work you’re proud of.
- Set boundaries right from the start that initiate results with effective on-boarding
- An inside look at the one concept method & how to get little to no revisions
- Learn to get constructive feedback that keeps the project moving & is easy for both you and clients
- How to integrate a copywriter into your process for better project results
- Website strategy, website design & website development strategies to use in your studio
Module 08.
Implement Your Luxury Client Experience
Implement high-end touch points that WOW your clients & singing praise from the rooftops! This module will get you thinking outside of the box & elevate your studio as a whole.
- Discover where you can implement high-end touch points specifically for your ideal clients
- Effective client communication that’s outside of your inbox & adds expert-level concierge for your clients
- How to set-up a client video portal that answers any questions they might have & exactly what one looks like
- Client gift process & ideas, external client communication & more
Module 09.
Raise Your Bottom Line With Recurring Revenue
Ready to increase your bottom line? We’re going over how to leverage the clients you already have by signing them on for ongoing design support post launch and for years to come.
- Ways to pitch to existing clients that keeps that on for longer than just one project
- On-going design work client process to keep clients continuously coming back to you
- Different pricing structures for ongoing design work & discovering what works best for you and your clients
Module 10.
Marketing Your Design Studio
Confidently market your design studio to consistently book more clients. We’re going over the obvious and not-so-obvious ways to market your design studio & get more clients on autopilot.
- Develop a social media marketing strategy that actually works & is easy to keep up with
- Implementing email marketing that actually converts clients
- Using Pinterest to showcase your work and get more views on your website
- Leveraging networking groups, local events, masterminds & connection calls to expand your reach
Module 11.
Potential Hiring & Internal Hierarchy
Whether you’re ready to make your first hire or your fifth or not quite ready yet, in this module we’re going over your internal structure to feel confident about the trajectory of your team.
- Creating your job description in the studio now & the future
- Exactly how to make your first hire from who it should be to job posting to interviews
- Creating job descriptions for existing and future positions for a clear growth trajectory
- How to delegate within your design process
Module 12.
High-Level Mindset & Productivity
Learn high-performance principles & become your next level self with these high-level mindset & productivity trainings
- Mastering your schedule to get more done & working less
- How to implement 7-figure habits to change your life
- Overcoming imposter syndrome & how to keep going on your hardest days
- Journal prompts, resources, books, tools & meditations that help you step into your next-level self
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