Nick Kolenda – Marketing Courses Bundle

 

 

What You Get:

 

Website Behavior

32 videos / 3.5 hours

 

Have you stared at your website knowing that something felt wrong…but you couldn’t figure it out? This course will reveal what’s wrong (and how to fix it). You’ll learn psychological tricks (e.g., colors, layouts, images) to optimize your website or mobile app.

 

Content

Case Study A — My Website

1. Tour of Old Website
2. Colors
3. Logo
4. Menus
5. Layout
6. Home
7. Footer
8. Button Text
9. Button Visuals
10. Posts
11. About
12. Assortments
13. Recap

 

Case Study B — Great Resumes Fast

1. Banner
2. Headline
3. Navigation Menu
4. Trust Symbols
5. Home (Benefits)
6. Home (Copy)
7. Home (Images)
8. Sales Funnel (Stage 1)
9. Sales Funnel (Stage 2)
10. Pricing Tables
11. Pricing Design
12. Checkout

 

Case Study C — 5DayDeal

1. Banner
2. Descriptions
3. Product Assortment
4. Persuasion
5. Product Summary
6. Checkout
7. Upsell

 

 

Sales Psychology

19 videos / 1.5 hours

 

How can you persuade people to buy your product or service? What do you do? What do you say? And how can you stop feeling awkward or sleazy? In this course, you’ll learn how to communicate your product in a way that (a) feels easy and natural, and (b) influences a prospect to buy.

 

Content

Part 1: Sales Materials

1. Layout
2. Pricing
3. Benefits
4. Copy
5. Videos
6. Social Proof
7. Case Study (SaaS Business)

 

Part 2: Lead Generation

1. Isolate a Market
2. Find Value
3. Deliver Value
4. Pitch and Close
5. Deliver and Seed
6. Case Study (Agency)

 

Part 3: Closing a Sale

1. Sales Calls
2. Asking Questions
3. Handling Objections
4. Sales Proposals

 

Part 4: Case Studies—Real Sales Calls

• I illustrate ways to apply psychology in 5 real-life sales calls.

 

Part 5: Bonuses

• Course Notes
• Questions to Ask Prospects
• Sales Proposal Template

 

 

Pricing Optimization

32 videos / 3.5 hours

 

Pricing is the fastest way to increase profit. But how do you find the optimal price? Maybe you reflect on your costs and competitors, eventually choosing a price that “feels right.” Sure, this decision might work. Or…it might be costing you money. In this course, you’ll learn clever methods that can help you find the optimal price in a more accurate way. Use these methods to maximize profit for your business or clients.

 

Content

Introduction

1. Overview of Pricing Methods

 

Part 1: Pricing Method–Psychology

1. Software Pricing
2. eCommerce Pricing

 

Part 2: Pricing Method–Surveys

1. Determine Your Customer Segments
2. Select the Survey Tool
3. Recruit People in Each Segment
4. Ask People to Evaluate Your Product
5. Analyze Their Willingness to Pay
6. Compare Responses Across Segments
7. Example: Home Goods

 

Part 3: Pricing Method–Van Westendorp

1. Overview of Van Westendorp
2. Collect the Data
3. Convert the Data Into a Frequency Table
4. Convert Table Into Percentages
5. Analyze the Van Westendorp
6. Excel Spreadsheet — Van Westendorp

 

Part 4: Pricing Method–Gabor-Granger

1. Overview of Gabor-Granger
2. Set Up the Gabor-Granger
3. Prepare the Data
4. Analyze the Gabor-Granger
5. Excel Spreadsheet — Gabor-Granger

 

Part 5: Pricing Method–Conjoint Analysis

1. Overview of Conjoint Analysis
2. Which Software to Use?
3. Set Up the Conjoint Study
4. Analyze the Conjoint Data
5. Bonus Method – Conjoint Analysis in Excel
6. Excel Spreadsheet — Conjoint Analysis

 

Part 6: Pricing Method–Split Testing

1. Overview of Split Testing
2. Which Prices Should You Test?

 

Part 7: Pricing Method–Demand Curves

1. Overview of Demand Curves
2. How to Analyze a Demand Curve

 

 

Content Marketing

30 videos / 8 hours

 

After leaving a job in SEO, I started a blog in marketing. By the next year, I grew my blog to 10k subscribers — all without paid advertising. In this 8-hour course, I share my blueprint for this growth: what I did, how I did it, and how you can replicate this growth in your own business.

 

Content

Introduction

1. About the Course
2. Introduction to Course
3. How to Grew My Blog the First 5k Subscribers
4. How to Promote Content Using Content Aggregators
5. How to Promote Content Using Influencer Outreach

 

Part 1: Creating Content

1. The Goal of Your Content
2. How to Choose Topics
3. My Process for Keyword Research
4. Heuristics of Epic Content
5. How to Incorporate Academic Research
6. How to Generate your Own Data
7. How to Design Effective Imagery
8. Variability of Long-Form Content
9. Types of Viral Articles
10. Where to Publish Your Content

 

Part 2: Optimizing Content

1. The Future of SEO
2. Technical SEO
3. Onpage Optimization
4. How to Create Content Upgrades
5. How to Deliver Content Upgrades
6. How to Integrate New Subscribers
7. Google Analytics
8. How to Measure Content Performance
9. Publishing Checklist

 

Part 3: Promoting Content

1. How to Compile Influencers
2. How to Get Influencers to Share Your Content
3. How to Contact Influencers (and What to Say)
4. Overview of Link Building
5. How to Boost Your Organic Ranking