Shops
Membership Plans
Requests
Discounts
HELP CENTER
Updates
Coming Soon
WHAT YOU’LL LEARN:
On-demand Training with Laura Palladino
13 sessions of in-depth training videos and how-to tutorials and Q&A recordings
5-step ICOSA Framework for planning, launching, and monetizing social media campaigns
Resource library of step-by-step worksheets and fill-in-the-blank templates
4 guest instructors who are experts in their field
BONUS #1: Ambassador Blueprint ($397 value)
BONUS #2: Zipify Pages – 2-month Membership ($194 value)
SESSION 1
Think Like a Social Media Manager
COURSE VIDEOS
- Welcome to Train My Social Media Manager
- How to Think Like a Social Media Manager
- SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
- Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
- Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
- Session 1 Q&A and Feedback
SESSION 2
Forging Your Brand Identity
COURSE VIDEOS
- Forging Your Brand Identity, with Ezra Firestone
- Session 2 Q&A and Feedback
RESOURCES
- Brand Identity Worksheet
SESSION 3
Finding Your Customer Avatar
COURSE VIDEOS
- Why Customer Avatars Are Key for Social
- How Do I Find My Avatar?
- Getting Into the Mind of Your Avatar
- Transformation Grid
- Session 3 Q&A and Feedback
RESOURCES
- Customer Persona Example from BOOM!
- The Customer Persona Canvas
- Customer Avatar Questionnaire
- The Transformation Grid
SESSION 4
Setting Social Media Goals
COURSE VIDEOS
- Setting Social Media Goals
- Facebook Walkthrough
- Instagram Walkthrough
- YouTube Walkthrough
- Which Advertising Platforms Should I Use?
- Session 4 Q&A and Feedback
RESOURCES
- Goal Setting, Achieving & Measurement Worksheet
SESSION 5
Content Strategy & I.C.O.S.A.
COURSE VIDEOS
- Content Strategy & The I.C.O.S.A. System
- Session 5 Q&A and Feedback
SESSION 6
Content Ideation
COURSE VIDEOS
- ICOSA Deep Dive: Ideation
- Agora Walkthrough
- Evaluating Content Performance with Google Analytics
- Session 6 Q&A and Feedback
RESOURCES
- The Content Grid
- The Content Marketing Funnel
SESSION 7
Content Creation
COURSE VIDEOS
- ICOSA Deep Dive: Creation
- Video Formulas
- Video Gear
- Blog Process, with Colleen Taylor
- Editing for Consumption, with Russ Henneberry
- Visual Systems, with Alison Matheny
- Video Content Formulas, with Ezra Firestone
- Session 7 Q&A and Feedback
RESOURCES
- Template: Blog Post, Email & Social
- Video Gear Order List
- Headline Formulas
SESSION 8
Content Optimization
COURSE VIDEOS
- ICOSA Deep Dive: Optimization
- IGTV: Resizing
- Creating Quote Images
- IGTV: Converting Horizontal Video to Vertical
- Session 8 Q&A and Feedback
SESSION 9
Content Syndication
COURSE VIDEOS
- ICOSA Deep Dive: Syndication
- How To Upload A Video To YouTube
- How To Upload A Video To Facebook
- Pinterest Pin Tutorial
- IGTV: Uploading Tutorial
- How To Upload To Instagram Stories
- Session 9 Q&A and Feedback
SESSION 10
Content Amplification
COURSE VIDEOS
- ICOSA Deep Dive: Amplification
- Amplifying a Blog Post Via Email
- Session 10 Q&A and Feedback
SESSION 11
Content Data & Analysis
COURSE VIDEOS
- ICOSA Deep Dive: Analysis & Re-ICOSA
- Engagement Data in Facebook Creator Studio
- Analyzing Content Performance in Google Analytics
- Looking at Post Data in Agora Pulse and Klaviyo
- Session 11 Q&A and Feedback
SESSION 12
Customer Communication
COURSE VIDEOS
- Handling Customer Feedback / Protecting Your Brand’s Reputation
- Session 12 Q&A and Feedback
RESOURCES
- Responding on Social: Macro Examples
SESSION 13
Giveaways
COURSE VIDEOS
- Giveaways
- Social Contests
- Session 13 Q&A and Feedback
RESOURCES
- Giveaway Rules
- Giveaway Checklist
Molly Pittman
Be the first to review “Molly Pittman – Smart Social Media”
You must be logged in to post a review.
Related products
Sale!
Original price was: $ 697.0.$ 18.4Current price is: $ 18.4.
Sale!
Product For Sale
Original price was: $ 1997.0.$ 24.8Current price is: $ 24.8.
Sale!
UPDATE
Original price was: $ 497.0.$ 20.0Current price is: $ 20.0.
Sale!
Original price was: $ 997.0.$ 27.2Current price is: $ 27.2.
Sale!
Product For Sale
Erika Kullberg – Mastering YouTube for the Busy Professional
Original price was: $ 497.0.$ 20.8Current price is: $ 20.8.
Sale!
Email Marketing
Original price was: $ 749.0.$ 23.2Current price is: $ 23.2.
Sale!
Original price was: $ 297.0.$ 20.0Current price is: $ 20.0.
Sale!
Original price was: $ 6500.0.$ 31.2Current price is: $ 31.2.
Reviews
There are no reviews yet.