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WHAT YOU’LL LEARN:
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On-demand Training with Laura Palladino
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13 sessions of in-depth training videos and how-to tutorials and Q&A recordings
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5-step ICOSA Framework for planning, launching, and monetizing social media campaigns
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Resource library of step-by-step worksheets and fill-in-the-blank templates
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4 guest instructors who are experts in their field
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BONUS #1: Ambassador Blueprint ($397 value)
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BONUS #2: Zipify Pages – 2-month Membership ($194 value)
SESSION 1
Think Like a Social Media Manager
COURSE VIDEOS
- Welcome to Train My Social Media Manager
- How to Think Like a Social Media Manager
- SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
- Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
- Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
- Session 1 Q&A and Feedback
SESSION 2
Forging Your Brand Identity
COURSE VIDEOS
- Forging Your Brand Identity, with Ezra Firestone
- Session 2 Q&A and Feedback
RESOURCES
- Brand Identity Worksheet
SESSION 3
Finding Your Customer Avatar
COURSE VIDEOS
- Why Customer Avatars Are Key for Social
- How Do I Find My Avatar?
- Getting Into the Mind of Your Avatar
- Transformation Grid
- Session 3 Q&A and Feedback
RESOURCES
- Customer Persona Example from BOOM!
- The Customer Persona Canvas
- Customer Avatar Questionnaire
- The Transformation Grid
SESSION 4
Setting Social Media Goals
COURSE VIDEOS
- Setting Social Media Goals
- Facebook Walkthrough
- Instagram Walkthrough
- YouTube Walkthrough
- Which Advertising Platforms Should I Use?
- Session 4 Q&A and Feedback
RESOURCES
- Goal Setting, Achieving & Measurement Worksheet
SESSION 5
Content Strategy & I.C.O.S.A.
COURSE VIDEOS
- Content Strategy & The I.C.O.S.A. System
- Session 5 Q&A and Feedback
SESSION 6
Content Ideation
COURSE VIDEOS
- ICOSA Deep Dive: Ideation
- Agora Walkthrough
- Evaluating Content Performance with Google Analytics
- Session 6 Q&A and Feedback
RESOURCES
- The Content Grid
- The Content Marketing Funnel
SESSION 7
Content Creation
COURSE VIDEOS
- ICOSA Deep Dive: Creation
- Video Formulas
- Video Gear
- Blog Process, with Colleen Taylor
- Editing for Consumption, with Russ Henneberry
- Visual Systems, with Alison Matheny
- Video Content Formulas, with Ezra Firestone
- Session 7 Q&A and Feedback
RESOURCES
- Template: Blog Post, Email & Social
- Video Gear Order List
- Headline Formulas
SESSION 8
Content Optimization
COURSE VIDEOS
- ICOSA Deep Dive: Optimization
- IGTV: Resizing
- Creating Quote Images
- IGTV: Converting Horizontal Video to Vertical
- Session 8 Q&A and Feedback
SESSION 9
Content Syndication
COURSE VIDEOS
- ICOSA Deep Dive: Syndication
- How To Upload A Video To YouTube
- How To Upload A Video To Facebook
- Pinterest Pin Tutorial
- IGTV: Uploading Tutorial
- How To Upload To Instagram Stories
- Session 9 Q&A and Feedback
SESSION 10
Content Amplification
COURSE VIDEOS
- ICOSA Deep Dive: Amplification
- Amplifying a Blog Post Via Email
- Session 10 Q&A and Feedback
SESSION 11
Content Data & Analysis
COURSE VIDEOS
- ICOSA Deep Dive: Analysis & Re-ICOSA
- Engagement Data in Facebook Creator Studio
- Analyzing Content Performance in Google Analytics
- Looking at Post Data in Agora Pulse and Klaviyo
- Session 11 Q&A and Feedback
SESSION 12
Customer Communication
COURSE VIDEOS
- Handling Customer Feedback / Protecting Your Brand’s Reputation
- Session 12 Q&A and Feedback
RESOURCES
- Responding on Social: Macro Examples
SESSION 13
Giveaways
COURSE VIDEOS
- Giveaways
- Social Contests
- Session 13 Q&A and Feedback
RESOURCES
- Giveaway Rules
- Giveaway Checklist
Molly Pittman
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