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WHAT YOU’LL LEARN:
Campaign Manager navigation and mastery, and understanding all technical aspects of the platform.
Different types of campaigns available, campaign structures, and understanding how to foundationally succeed.
Launching different campaigns, all the different campaign strategies available, and what to launch based on current goals.
Successful monitoring all the different campaigns, what to look for, all the red flags, and all the green flags to help scale.
Optimizing the campaigns for profit, detailed bid management, and the formulas for optimizing bids for maximum profitability and rank.
Continuous improvement on all aspects of PPC, and the foundational concepts to deal with the continuous changes Amazon rolls out.
WHAT’S WAITING FOR YOU INSIDE:
CHAPTER #1:
INTRODUCTION TO AMAZON PPC
Learn how to use Amazon’s pay-per-click (PPC) advertising platform to reach more customers and boost your sales.
- The Goal of PPC – 7 Mins
- PPC Overview – 6 Mins
- 0.5 – Campaign Manager Overview.mp4 – 21:00 Mins
- 1 – General Strategy.flv – 9 Mins
CHAPTER #2:
UNDERSTANDING CAMPAIGNS
Create and manage effective Amazon PPC campaigns that target the right customers and get results.
- General Strategy – 7 Mins
- How Buyer Psychology affects PPC – 12 Mins
- The Different Types of Ads on Amazon – 4 Mins
- Campaign Manager Overview – 15 Mins
- Creating a Campaign – 7 Mins
- Campaign Naming Convention – 5 Mins
- Campaign Bidding Strategies – 4 Mins
- Auto Campaigs – 6 Mins
- Manual Keyword Campaigns – 8 Mins
- Exact Campaigns – 7 Mins
- Broad Campaign – 7 Mins
- Phrase Campaigns- 5 Mins
- Product Targeting Campaign – 6 Mins
- Category Targeting Campaign – 6 Mins
CHAPTER #3:
TARGETING AND MATCH TYPES
Choose the right targeting options and match types to ensure your ads are seen by the people who are most likely to buy from you.
- Product Targeting Based on Auto – 11 Mins
- Product Targeting Based on Amazon Suggestions – 6 Mins
- Product Targeting Based on Who is Targeting Us – 4 Mins
- Product Targeting based on Adjacent Categories – 10 Mins
- Product Targeting Based on Competitors – 14 Mins
- Brand Campaigns – 5 Mins
- Brand Protection Campaigns – 13 Mins
CHAPTER #4:
RESEARCH AND PRODUCT RANKING
Understand how Amazon’s product ranking algorithm works and use this knowledge to improve your product’s visibility.
- Helium 10 Keyword Research – 10 Mins
- Why You Should Continuously Launch New Campaigns – 6 Mins
- PPC Launch Strategy – 8 Mins
- Using PPC to Upsell – 4 Mins
- Using PPC to Rank – 5 Mins
- Tracking Organic Ranking – 4 Mins
- Using PPC to Influence Organic Rank – 15 Mins
CHAPTER #5:
REPORTS AND OPTIMIZATION
Track your results and make adjustments to your campaigns to improve your return on investment (ROI).
- Search Term Report Explained – 8 Mins
- Adding Negatives from STR – 7 Mins
- Launching Profitable Search Terms from STR – 5 Mins
- Negative Keywords – 9 Mins
- How to Handle Bleeders – 6 Mins
- Optimizing Bids in Campaign Manager – 9 Mins
- Bulk Sheets Explained – 17 Mins
- Bulk Sheet Optimization Parameters – 7 Mins
- Bulk Sheets Optimization – 20 Mins
- Main Sales Drivers – 13 Mins
- Advertised Product Report – 17 Mins
- Placement Reports – 14 Mins
- Placement Optimization – 4 Mins
- Continuous Improvement – 6 Mins
- Refreshing Bids Everytime Listing is Optimized – 6 Mins
- Weekly Optimization Process – 8 Mins
CHAPTER #6:
ANALYTICS AND DATA INTERPRETATION
Use Amazon’s data to gain insights into your customers and make better decisions about your marketing campaigns.
- Calculating Cost Per Conversion – 10 Mins
- Calculating ACOS and TACOS – 8 Mins
- Sessions and Unit Session Percent – 6 Mins
- Tracking Sessions and Unit Session Percentage – 6 Mins
- Building an Analytics Tracker – 20 Mins
- Different Scenarios in Analytics – 20 Mins
CHAPTER #7:
DEMAND SIDE PLATFORM (DSP)
Use a DSP to automate your Amazon PPC campaigns and get the most out of your advertising budget.
- What is Amazon DSP – 1 Min
- DSP Creatives – 2 Mins
- Creatives – La Pura – 14 Mins
- LaPura Attaching Creatives – 5 Mins
- Dynamic Creative Creation Pt.1 (Standard Desktop) – 10 Mins
- Dynamic Creative Creation Pt2 (AAp_O&O) – 6 Mins
- DSP Line items – 2 Mins
- Lapura – Line Item Creation – 15 Mins
- DSP Orders – 3 Mins
- LaPura Creating an Order – 6 Mins
- DSP Audiences – 3 Mins
- Audiences La Pura – 3 Mins
- Audience Creation – 6 Mins
- DSP Supply Sources – 2 Mins
- LaPura Create Advertiser – 4 Mins
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