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WHAT YOU’LL LEARN:
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Campaign Manager navigation and mastery, and understanding all technical aspects of the platform.
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Different types of campaigns available, campaign structures, and understanding how to foundationally succeed.
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Launching different campaigns, all the different campaign strategies available, and what to launch based on current goals.
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Successful monitoring all the different campaigns, what to look for, all the red flags, and all the green flags to help scale.
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Optimizing the campaigns for profit, detailed bid management, and the formulas for optimizing bids for maximum profitability and rank.
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Continuous improvement on all aspects of PPC, and the foundational concepts to deal with the continuous changes Amazon rolls out.
WHAT’S WAITING FOR YOU INSIDE:
CHAPTER #1:
INTRODUCTION TO AMAZON PPC
Learn how to use Amazon’s pay-per-click (PPC) advertising platform to reach more customers and boost your sales.
- The Goal of PPC – 7 Mins
- PPC Overview – 6 Mins
- 0.5 – Campaign Manager Overview.mp4 – 21:00 Mins
- 1 – General Strategy.flv – 9 Mins
CHAPTER #2:
UNDERSTANDING CAMPAIGNS
Create and manage effective Amazon PPC campaigns that target the right customers and get results.
- General Strategy – 7 Mins
- How Buyer Psychology affects PPC – 12 Mins
- The Different Types of Ads on Amazon – 4 Mins
- Campaign Manager Overview – 15 Mins
- Creating a Campaign – 7 Mins
- Campaign Naming Convention – 5 Mins
- Campaign Bidding Strategies – 4 Mins
- Auto Campaigs – 6 Mins
- Manual Keyword Campaigns – 8 Mins
- Exact Campaigns – 7 Mins
- Broad Campaign – 7 Mins
- Phrase Campaigns- 5 Mins
- Product Targeting Campaign – 6 Mins
- Category Targeting Campaign – 6 Mins
CHAPTER #3:
TARGETING AND MATCH TYPES
Choose the right targeting options and match types to ensure your ads are seen by the people who are most likely to buy from you.
- Product Targeting Based on Auto – 11 Mins
- Product Targeting Based on Amazon Suggestions – 6 Mins
- Product Targeting Based on Who is Targeting Us – 4 Mins
- Product Targeting based on Adjacent Categories – 10 Mins
- Product Targeting Based on Competitors – 14 Mins
- Brand Campaigns – 5 Mins
- Brand Protection Campaigns – 13 Mins
CHAPTER #4:
RESEARCH AND PRODUCT RANKING
Understand how Amazon’s product ranking algorithm works and use this knowledge to improve your product’s visibility.
- Helium 10 Keyword Research – 10 Mins
- Why You Should Continuously Launch New Campaigns – 6 Mins
- PPC Launch Strategy – 8 Mins
- Using PPC to Upsell – 4 Mins
- Using PPC to Rank – 5 Mins
- Tracking Organic Ranking – 4 Mins
- Using PPC to Influence Organic Rank – 15 Mins
CHAPTER #5:
REPORTS AND OPTIMIZATION
Track your results and make adjustments to your campaigns to improve your return on investment (ROI).
- Search Term Report Explained – 8 Mins
- Adding Negatives from STR – 7 Mins
- Launching Profitable Search Terms from STR – 5 Mins
- Negative Keywords – 9 Mins
- How to Handle Bleeders – 6 Mins
- Optimizing Bids in Campaign Manager – 9 Mins
- Bulk Sheets Explained – 17 Mins
- Bulk Sheet Optimization Parameters – 7 Mins
- Bulk Sheets Optimization – 20 Mins
- Main Sales Drivers – 13 Mins
- Advertised Product Report – 17 Mins
- Placement Reports – 14 Mins
- Placement Optimization – 4 Mins
- Continuous Improvement – 6 Mins
- Refreshing Bids Everytime Listing is Optimized – 6 Mins
- Weekly Optimization Process – 8 Mins
CHAPTER #6:
ANALYTICS AND DATA INTERPRETATION
Use Amazon’s data to gain insights into your customers and make better decisions about your marketing campaigns.
- Calculating Cost Per Conversion – 10 Mins
- Calculating ACOS and TACOS – 8 Mins
- Sessions and Unit Session Percent – 6 Mins
- Tracking Sessions and Unit Session Percentage – 6 Mins
- Building an Analytics Tracker – 20 Mins
- Different Scenarios in Analytics – 20 Mins
CHAPTER #7:
DEMAND SIDE PLATFORM (DSP)
Use a DSP to automate your Amazon PPC campaigns and get the most out of your advertising budget.
- What is Amazon DSP – 1 Min
- DSP Creatives – 2 Mins
- Creatives – La Pura – 14 Mins
- LaPura Attaching Creatives – 5 Mins
- Dynamic Creative Creation Pt.1 (Standard Desktop) – 10 Mins
- Dynamic Creative Creation Pt2 (AAp_O&O) – 6 Mins
- DSP Line items – 2 Mins
- Lapura – Line Item Creation – 15 Mins
- DSP Orders – 3 Mins
- LaPura Creating an Order – 6 Mins
- DSP Audiences – 3 Mins
- Audiences La Pura – 3 Mins
- Audience Creation – 6 Mins
- DSP Supply Sources – 2 Mins
- LaPura Create Advertiser – 4 Mins
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