Kristin Bauer – SEO Freelance Academy

Here’s What You Get:

• All six modules of the SEO Freelance Academy training program, taught by six-figure SEO freelancer Kristan Bauer (that’s me!)
• All the tools you need to build your own business as an SEO consultant.
• PDFs and audio files of every lesson in the course, so you can go through the materials in a way that works for you.
• 8 helpful bonuses to help you implement what you’re learning in the course, including worksheets, checklists, templates, and done-for-you contracts.
• Free, unlimited updates to the course as search engine optimization practices evolve and change.

Module One: Business Planning

• Long-range business planning, preparation and calculating your “break even” point to leave your full-time job.
• Must-haves to build your SEO credibility, personal brand and gain trust of potential clients (even before you hop on a consultation call!).
• How to get your brand setup, including website, name and general brand materials (and yes, this helps your freelance business be seen as legit!)
• How to get your business setup, including freelance business essentials, invoicing, business structure, taxes and more.

Module Two: Pricing & Services

• How to decide on your ideal customer and why this is so important for the rest of your business.
• How to plan your standard mix of SEO services, including what should be flexible or customizable and what shouldn’t be.
• How to define your fee structure and pricing model based on your service offerings (and why you shouldn’t undervalue your services).

Module Three: Getting Clients

• Why getting your first clients are the first step in being able to “go out on your own” and how to do this while you have a 9-5 job.
• Why telling others and leveraging your network is the #1 best way to get clients and referrals. And where to consistently find new SEO clients and freelance contracts outside of your network.
• How to perfect your sales pitch and gain client trust by approaching new prospects the right way and my must-haves to discuss in your sales calls.
• How to create your project proposals and close the deal – how to follow-up from a sales call and exactly what elements should be included in a proposal.

Module Four: Client Management

• How to onboard new SEO clients – my exact process for kicking off with new clients and setting initial expectations (and why this is so important!)
• Why keeping an existing or returning client is much easier and cost-effective than getting new clients.
• How to manage ongoing client relationships to keep them happy, including my pro tips for effective client management and communication.
• How to deal with unhappy clients and when things go wrong, such as algorithm updates, SEO performance issues or mismanaged expectations.

Module Five: Business Operations

• How can you effectively manage business operations and day-to-day tasks, and what tools are essential to running an SEO freelance business?
• How to scale your work and decide on what to automate or outsource, such as taxes, bookkeeping or basic SEO research.
• Must-dos for time management as an entrepreneur and why you need to set boundaries with clients from the beginnings – and how to do both effectively while keeping clients happy.

Module Six: Scaling Your Freelancing

• How to scale smartly with teams (contractors or employees) and hitting the sweet spot with contractor or employee profitability.
• Why “future proofing” your business is essential for longevity and some basic financial tips to keep your business secure.
• How to create scalable products online to “productize” your SEO knowledge – such as creating courses, e-books or automated funnels.

Bonuses:

• SEO Business Setup Checklist
  Our printable SEO Business Setup Checklist will give you a complete, step-by-step roadmap for getting started.
• SEO Product Planning Worksheet
  Our printable worksheet will help you map out your SEO products and services, customized to your experience and ideal client.
• Sales Call Scripts & Discussion Outline
  Use our quick business development guide with sample sales call scripts and a discussion outline to win over prospective clients.
• SEO Retainer Contract Template
  Get the same contract template I used from solo freelancing to my seven-figure agency. Customize as needed per engagement.
• Client Onboarding & Management Checklist
  Use an easy-to-follow checklist for new client onboarding and ongoing management to maintain good client relationships.
• Guide to SEO Tools & Business Software
  Our quick tech guide on SEO tools and general business software will keep your freelance business running smoothly.
• Guide to Scaling & Managing Contractors
  Use our handy guide on scaling smartly and managing SEO contractors to take on more freelance work (or do less yourself!).
• Freelancing Break-Even Spreadsheet
  Want to know if you’re making enough income to go out on your own? Use the break-even spreadsheet to find your number to replace your full-time job.