WHAT YOU GET?

• Discover the Best Human Element Copy Categories that will increase in demand for 2024…

• Choose where YOU can specialize based on your existing experience and natural abilities…

• Meet “Best In Category” copywriters who are leveraging the hybrid model to absolutely thrive in the new standard…

• Connect with the companies and clients who are hiring Human Element copywriters to bring their campaigns to life…

• Customize your 111 Day Action Plan to stay in demand starting in December and propelling you throughout 2024 and beyond…

• PLUS, my team will be hands-on in the chat and during break-out sessions to give you all the help you need to get clear, confident, and ready to have the best year ever in your copywriting career!

 

The Copywriting Crossroads At Which We Stand

It’s time to REDEFINE what it means to be a “copywriter” in 2024 and beyond.

 

A Copywriter is NO LONGER:

✗ Page filler (information-based articles and posts)

✗ Title writer (Social posts, videos, podcasts, taglines)

✗ Content Provider (Blog posts, podcast show notes, SEO)

 

A Copywriter GOING FORWARD is a:

✓ Researcher (Seeing beyond the data and engaging in dialogue)

✓ Storyteller (Finding and telling nuanced stories relevant to the customer) 

✓ Strategist (Planning campaigns with real time market conditions)

✓ Resonator (Guiding voice of brand and the human voices behind the brand)

✓ Connector (Engaging as a human with the market to understand core desires)

✓ Convertor (Utilizing know, like, trust, and urgency to convert the sale)

 

 

 

The #1 thing for you to understand since ChatGPT crashed the gates of “Copyworld” last November:

Is that the top companies using Direct Response marketing to drive their sales have all come to the same conclusion…

“The Bots are amazing for many things like general research, testing automations, and content creation… But when it comes to SELLING, they fall painfully short.”

That’s because they cannot COMMUNICATE in a way that CONNECTS like humans can. 

They are data machines, not dialogue directors. 

They are analytical, not strategic. 

They are clever, but not crafty.

This is not my opinion, this was the CONSENSUS of every top-level expert in the room.

 

Day 1: The New Copywriting Paradigm for 2024

Interactive presentation with Kevin and Rob, plus special guest copywriters and hiring partners, covering:

 

• Why the best copywriters in the world expect their businesses to increase in 2024…
• The top revenue-boosting services to add to your packages, and which ones to dump immediately…
• The reasons UpWork and other freelancing platforms will be a complete dead end in 2024, and where to go instead to find the best clients…
• How business owners have changed their expectations of copywriters inside the new paradigm (and exactly how to speak their language when pitching your services)…
• How to reposition your services to make yourself irreplaceable to the best companies in the game right now…

 

Day 2: Your 111 Day Plan To Stay In Demand

 

• The biggest obstacle to your copywriting career or business in 2024…
• Why these 3 “common practices” MUST be avoided to be successful in the new copywriting paradigm…
• How (and where) to “show up” for your clients or risk being mistaken for “A Bot” instead of “The Best”…
• How to claim official standing as a Top Voice on LinkedIn (no matter how much experience you have) and be seen and respected as an expert authority in your copywriting specialty…
• Exactly how to use your personal 111 Day Action Plan to kick off the first quarter of 2024 and make this your highest earning year in copywriting yet!
• Why the 21 days remaining in 2023 (beginning the Monday after the summit) are absolutely critical for gaining momentum going into the new year, and…
• How to use the “Reverse-Callout” section of the 111-day plan, so you ensure this doesn’t become another failed “New Year’s Resolution.”