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Here’s What You Get:
BUSINESS MODEL FUNDAMENTALS
(Without This, You’re Building Your Agency on Shaky Ground)
Without the right foundation, you’ll never reach a seven-figure agency no matter how much you hustle, or work around the clock…
Or how many of the “right” activities you do.
Instead, you’ll end up stuck in a predicament where you have to spin every plate in order to keep the balance, and stop things from falling apart.
In this module, I’ll unpack the Seven Figure Agency model including…
- How to free up your time so you can focus on selling and getting new clients
- How to set up your agency operations so they can run without you
- The best types of services to provide
- The two types of work you should never accept if you want to scale beyond $10k+ per month
And much, much more including exactly what to do at the start of every year and quarter to ensure you don’t go off track, the “mirror” technique that gives you an unfair advantage over 95% of agencies, and the sales and retention tracking sheet I invested over months perfecting, that will give you an overwhelming level of confidence about where you’re heading over the next month, quarter, and year.
CHOOSE YOUR NICHE / TARGET MARKET
So many agencies struggle with niche selection, and often fall into the “paralysis or analysis” trap which stops them from getting off the ground and into motion.
They either have no clear niche or jump from one niche to the next.
Yet a niche is what makes it easy to be process driven, so you don’t fall into the “getting the client, doing the work” cycle of stuck so many agencies and freelancers fall victim to…
It also makes it easier to close sales, because new clients want to deal with specialists.
However you need to be extremely careful choosing a niche, or you could end up trapping yourself into a corner which is hard to escape from.
That’s why in this module you’re going to discover step-by-step, exactly how to niche smart, including…
- Six niche selection guidelines you must check for
- How to create the right niche focused team
- How to balance different client types in your marketing, while remaining niche focused
- How to use niching to gain high ticket clients
DEVELOP YOUR IRRESISTIBLE
OFFER, PROGRAM AND PACKAGING
Once you’ve defined your niche, it’s time to dial in on your service offerings and build a simple, scalable service with a solid return on investment where you can get paid up to $2000 or more per month per client, on a recurring basis.
And this requires two things:
First, we need to identify a big problem, where the funds you’re asking for are just a fraction of the value you’re adding to their business.
Second, we need to sell packaged programs rather than custom work or one-off solutions.
In this eye-opening module, you’ll discover exactly how to do this, step-by-step, including…
- How to identify exactly what you’ll be selling
- How to package and price your offering
- How to lock in the cost elements of delivering your service offering, and ensure there’s enough profit (including a service offering and costs spreadsheet)
- How to put together your client fulfillment plan (which determines how it’s going to get done, and by whom)
- Recommended providers to help you with fulfillment
- How to write a proposal document for each of your programs
- Exactly what to put in your terms and conditions, and signature page
- An email template to use when you send your proposal to clients
SETTING UP YOUR MINIMUM
VIABLE FUNNEL & POSITIONING
Forget building a 75-page web site. Forget publishing a book. The key to landing clients on a consistent basis in the early stages is by getting some simple fundamentals in place to stamp your authority as an expert in your niche.
Nothing works more efficiently in today’s marketplace than developing a highly productive landing page, appointment funnel and sales pipeline (which takes just one or two days to get in place), in order to…
A. Predictably bring ideal prospects into your world.
B. Warm them up.
C. Get them to schedule a time into your calendar.
I call it the minimal viable funnel, and in this module you’ll discover…
- The six things you need to set up your minimal viable positioning
- How to pick your niche operating name and domain
- How to get your niche logo created at an affordable cost
- How to set up your niche landing page (and who to contact if you need help with this)
- How to update your personal social profiles for outreach
- Our HighLevel Snapshot that you can pull directly into your Account with The Appointment Funnel along with live examples (including mine), to benchmark against
- A checklist of the exact implementation steps
GET THE LIST
This is where the rubber hits the road. Now you know who you’re selling to, what you’re going to sell and your unique offering…
We need to get a high quality list of prospects that we can reach out to and connect with.
You’ll also learn:
- How to get your list of top prospects in your niche
- Why it’s worth it to invest in quality data sources
- Our go-to source for high quality, custom selected prospect lists
THE COLD OUTREACH FORMULA
Forget building a 75-page web site. Forget publishing a book. The key to landing clients on a consistent basis in the early stages is by getting some simple fundamentals in place to stamp your authority as an expert in your niche.
Nothing works more efficiently in today’s marketplace than developing a highly productive landing page, appointment funnel and sales pipeline (which takes just one or two days to get in place), in order to…
- What to actually say in a cold outreach email to make the desired impression
- How to tailor the approach based on your niche
- The “2 per day” video strategy for booking your calendar solid with high quality clients
- The first prospects to reach out to if you’re just starting out
- The Cold Outreach Swipe File
- Our Cold Outreach Snapshot that you can pull into your HighLevel account & implement
This is perhaps the fastest path available for getting top flight clients with a high rate of success – and while avoiding the usual pain of cold call prospecting.
WORK THE PIPELINE
We’ll show you how to fill & proactive work your pipeline to move prospects from “unknown” to on your calendar and eager to learn more about how you can help them with their online marketing.
- The importance of pipeline management
- How to move prospects along the funnel to the point where they schedule in with you
- Our Pipeline Snapshot that you can pull into HighLevel and implement
SET UP YOUR CASE STUDY FUNNEL
Almost anyone can claim to be a digital marketing expert, but one of the most powerful marketing assets you can develop to build legitimate expert status is “social proof” – tangible, measurable evidence you can get results for the clients you serve.
This shifts the game considerably – moving you from constantly trying to hunt down clients…
To becoming like a magnet where prospects chase you instead of you chasing them…
In this module, we will walk you through the exact process we use to develop a case study lead
generation system including…
- The exact tools to use, and the 8 best questions to ask
- An example of a proven ad to use (take it, adapt it, and use it to start collecting leads fast)
- An example of the landing page to use
- An example of the confirmation page to use
- An example of the case study access page
- An example of the interview video
- An example of the video sequence
- Our Case Study Snapshot that you can pull into HighLevel and implement
In fact, everything you need to set up the Facebook ads campaign and opt-in sequence to have prospects scheduling meetings into your calendar on a consistent basis.
Plus, if you’re starting out, we also show you how to overcome the “can you show me your work” objection when you can’t initially provide that.
SALES PROCESS MASTERY
There is one thing all successful agencies do that unsuccessful ones don’t.
They can get a prospect on the phone…
Garner their interest/attention…
And take them to a thoughtful & compelling sales process.
In this module, we give you everything you need to sell like a world class agency owner following our consultative sales process which breaks down the best method for closing prospects into clients, including…
Our Exact Sales Framework, 15 Page Script, Presentation Deck & Proposal Templates
- When to close (the first call or second?)
- The best terms to offer your clients (upfront, monthly or terms with part payments. What works best for specific situations)
- Should you pay for the Google, Facebook ads, etc. and bill them. Or should you set that up on their credit card? (the answer may surprise you)
- The single most profitable way to price your services
- How to get clients to pull the trigger and move forward with a partnership (and why overeducating them on the value and potential of working with you could backfire)
- How to use a sales tracking KPI board (this will give you an incredible level of confidence you’ve never experienced before)
- The biggest sales mistakes and how to avoid them
- How to conduct keyword research prior to your sales meetings
- Strategy session tracking sheet template
- The exact script to use in your sales meetings to close a higher percentage of sales (this alone, could be worth the entire price of the program)
Plus much, much more – we’ll even arm you with recordings of successful sales calls in a number of different niches so you can listen, role play & model based on what actually works in the real world.
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