Jesse Streur – Lodestar-The Celebrity Code

Here’s What You Get:

2-HOUR COURSE · 4 MODULES

Taught by Santiago Talavera (founder HappyFlops, €80M+)

Reach is the vanity number. These are the ones that predicted revenue.

After 200+ paid tests we stopped looking at follower count and engagement rate. A handful of signals did almost all of the predicting. Module 2 is how to read them before you pay.

Audience quality over audience size

Two profiles with the same follower count can differ tenfold in what they sell. We check who is actually behind the number before a cent moves.

Trust is measurable

It sounds soft. It isn’t. There are signals that predict whether an audience buys on a recommendation, and we score them the same way every time.

Decide before you spend, not after the invoice

The framework runs before the deal. You go in knowing the odds instead of finding out with your budget.

What’s inside the course

Four modules. Zero filler.

Two hours in total. Four modules you can rewatch any time, and you’ll have a shortlist for your own brand before you finish module two.

MODULE 1

The HappyFlops Story — why some influencers sell and others don’t

How we scaled HappyFlops from €0 to €80M+, and the pattern behind every name that sold and every name that didn’t.

MODULE 2

Research & Risk — how to measure a name before you pay for it

The signals we check before a cent is spent: audience quality, real engagement, and the trust that actually predicts conversion.

MODULE 3

Outreach & Setup — how to reach talent and structure the collaboration

How to open the door with talent and their managers, and structure a deal that puts the risk in the right place.

MODULE 4

Launch & Relationship — running the drop and turning one deal into a repeat partner

Running the launch itself, then turning a single collaboration into a partner that keeps selling for you.

Also included:

Skool community

Lifetime free access to our private community of brand owners, where the strategy keeps getting sharper.

Q&As with Santiago

Regular live sessions with the founder of HappyFlops. Bring your brand, your shortlist, your deal.

Dinner in Amsterdam

Every quarter we pick one buyer and fly them over for dinner with the founders of HappyFlops and Lodestar.