
Here’s What You Get:
What You’ll Learn Inside The Podcast Growth Engine Model:
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The 6 components your marketing engine needs to systematically convert skeptical audience members into red-hot leads who are ready to buy
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The specific role your podcast is best suited to play in your marketing & sales system (most people do the opposite… which is why their shows never generate sales)
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The real purpose of content marketing for your business, and how to structure your content around it (almost no one understands this)
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Why “Time on Platform” is the most valuable (and yet totally ignored) marketing and sales metric in your business (and how to design to maximize it)
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How to design a highly profitable podcast strategy around a show with as little as a few hundred downloads per episode
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How “Network Executive Thinking” unlocks more efficiency, stickiness, and fun in your marketing
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How to build an evergreen, high-converting content machine you can easily build and maintain as a solo biz owner or small team (that gets more and more valuable over time)
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The 3 “Growth Ceilings” business owners & creators hit with their businesses (and exactly how to bust through each)
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The precise “Order of Operations” to cut years off by focusing on the right activities at the right time for your show and business
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Why most marketing advice forces you to work harder than you need to for less profit… and how to flip the script.
 
Exactly What You Get:
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The Podcast Growth Engine Model Pt 1: Core Concepts & Detailed Case Study — In this 2-hour workshop, we’ll break down the core functions every business needs to be constantly performing to continue to operate… and then walk through the system we can reverse engineer to perform them on (mostly) autopilot.
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The Podcast Growth Engine Model Pt 2: The Podcast Growth Engine “Hardware” Components — In this 2-hour workshop, we’ll detail each of the 6 core “Hardware” components of the system you’ll want to build and/or upgrade for the system to run at maximum efficiency (and profitability).
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The Podcast Growth Engine Model Pt 3: The Podcast Growth Engine “Software” & Guiding Principles — In this 2-hour workshop, we’ll detail the “Software” — ie. the core strategic models — that guide the PGE Model and will tell you exactly what content to create to achieve the best results going forward.
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The Podcast Growth Engine Model Workbook — All the templates, prompts, exercises, and examples you’ll need to dial in your marketing & conversion system.
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Implementation Session Recording — Watch me help a series of business owners apply the Podcast Growth Engine concepts directly to their shows, businesses, and offers in real time in this 2-hour implementation session.
 





				
				
				
				
				
				
				
				
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