Jason Murray – NEXT Art Director

Here’s What You Get:

Learn to become an Art Director with the on-demand course you can watch & re-watch at your own pace. Includes:

• 15+ lessons, 4+ hours of on-demand video.
• Self-paced project assignments. Finish with a portfolio-worthy 360 campaign in 30 days.
• Templates & worksheets. Big idea frameworks and slide templates you can use on real work.
• Reference archives. Craft techniques, campaigns & examples.
• Lifetime access, including any future updates to the course.
• Credit the cost toward enrollment in The Bootcamp.

9 sections | 27 lessons

Intro

Welcome!

What’s the goal of all this?

Art Direction Foundations

What is an art director?

YOUR PROJECT: Choose Your Brands

The Insight

What is an insight?

Finding Insights

Writing Insights

Insights Repository

YOUR PROJECT: Mine for Insights

Concepts & Big Ideas

What is a BIG idea?

Turning Insights into Ideas

Different Sizes of Ideas

How to Articulate Your Ideas

Big Idea Templates

YOUR PROJECT: Ideate

Craft & Execution

The Craft of Art Direction

Craft Learning Archive

What is a 360 Campaign?

360 Campaigns & Touchpoints Archive

Developing Your Taste

YOUR PROJECT: Begin Executing

Presenting Ideas

Presenting Ideas

Your Portfolio

Finish Your Project

Your Portfolio

YOUR PROJECT: Finish & Publish

What’s next?

What’s next?

Misc.

Recommended Reading