ilovecreatives – Social Design Course

Here’s What You Get:

Learn how social content is designed in THE real world.

Build a clear workflow, create portfolio-ready work,

and design content THAT STOPS THE SCROLL.

SECTION 1

How to Dissect Social Briefs

No one talks about it, but this is where a lot of designers get stuck… (and they’re all alone behind their computer.)

Welp, it’s because no one taught you how to CONFIDENTLY investigate, ask the right questions, and understand the KPI.

You’ll learn how to:

• Break down social briefs efficiently
• Identify constraints, goals, and signals
• Decide what to ask, assume, or move forward on
• When to start designing in an imperfect situation

SECTION 2

Do a Social Brand Audit

Yes, social IS that serious! We want you to know not just how to design for the brand, but how it shows up on social AND create design decisions that (1) work inside the brand’s world and (2) stop the scroll.

By the end of this section, you’ll have completed a full social brand audit for your chosen brand. NIIIIICE!

You’ll learn how to:

• Read brand guidelines through a social lens
• Translate tone, voice, and visuals into feed-ready work
• Identify what to follow closely vs. where flexibility exists
• Maintain brand consistency across social content

SECTION 3

Build A Social Toolkit

Time to get CREATIVE! You never wanna reinvent the wheel every time you design for social, so creating a toolkit that can be used across content types is key, and we’ll show you how to do just that!

You’ll learn how to:

• Build a reusable social design toolkit in Figma
• Design with infographic-based thinking
• Create systems that scale across content types
• Work faster without sacrificing clarity or creativity

SECTION 4

Create A Social Campaign

If you think about it, social is basically CAMPAIGNS, CAMPAIGNS, CAMPAIGNS. Scroll your feed right now and you’ll come across all kinds of posts with all sorts of creative direction. In this section, you’ll get to concept and design your own!

You’ll learn how to:

• Design on-brand and elevated concepts
• Push ideas without breaking brand trust
• Compare and articulate design directions
• Communicate your reasoning with confidence

SECTION 5

Design & Versioning

Wanna design your lil’ heart out? Now’s your chance! Because social is all about performance and experimenting, creating multiple different versions of the same concept is key. You’ll get the no-burn-out approach we use to design everything for our own social channels!

You’ll learn how to:

• Version social assets efficiently
• Quality-check work before delivery
• Package social design work clearly

SECTION 6

Freelancing Social Design

Did someone say cha-ching!? Social design is a great addition to your design services because EVERY brand needs something to post — and you can be the person to make that happen!

Plus, you can add your course work to your portfolio so you have something to show when pitching!

You’ll learn how to:

• Turn your projects into case studies
• Talk about your process (not just the final visuals)
• Pitch ideas to clients or collaborators
• Price without underselling yourself

1:1 Feedback from a Pro Social Designer

Throughout the course, you’ll submit your work for feedback from James, whose social design work has been recognized by The Webby Awards, the Shorty Impact Awards, and more. We’re all about constructive feedback with clear next steps!

RESOURCES

Community: Student Discord Channel

You’ll gain access to our vibrant community of social designers and other creatives!

Resources for Real Client Work

You’re getting exclusive access to all the things you could possibly need to pitch and present to clients (and we teach you how to use them)!

Rewards & Bonus Goodies

You’ve added levels and rewards to incentivize you to complete this course! And of course, if life happens, you’ll have forever access, so it’s all good!