
Here’s What You Get:
- Self-paced course
- Lessons (Learn, Practice, Apply)
- Exercise templates
- Product assessment checklist
- Additional psychology resources
- Course cheat sheets
- Case study assets (Figma)
MODULE 1 · WEEK 1
Understand User Behaviors
With 3 proven mental models
Lesson Topics
- Storytelling: How to use the psychology behind stories to build user empathy and find gaps.
- Behavioral Map: How to motivate people to act (while being ethical) & what impacts people’s ability (5 elements that can reduce psych).
- Psych Framework: Advanced applications of motivations and abilities to represent user behaviors.
Exercises & Templates
- 6P Story: The best way to frame the story of a customer is to find new gaps in your experience.
- GEQs: The 3 exact questions we use to uncover deep customer needs.
- Behavior Map: How to find if any experience is above the activation threshold (are users taking action or dropping?)
- Practice the Psych Framework on a real screen and compare your exercise with our proposed solution.
MODULE 2 · WEEK 2-3
Find The Gaps & Improve Any Experience
Know which psychology principle to use and when.
Lesson Topics
- B.I.A.S. Framework: Learn the 4 mental steps people go through when interacting with any product and how they think. (fast processes vs. logical)
- Understand how cognitive biases affect how people use your product. Find what doesn’t work and why.
- Know exactly how to use the most impactful psychology principles to improve your product.
- Help people understand, take action and store positive memories whenever they interact with your product.
Exercises & Templates
- The Product Assessment Checklist: Grade any experience with this step-by-step list.
- Case Study Assets: Build your own product case study using our proprietary story format.
- Exclusive B.I.A.S. Framework Case Study: Sharpen your skills with an example and compare your work with our redesigns.
MODULE 3 · WEEK 4
Create Delightful Journeys
Aligned with your business goals
Lesson Topics
- How to find your customer’s most important moments in your experience (that will generate your biggest ROI).
- Proven techniques to turn an average experience into a delightful one that people love.
- How to re-order the customer journey to maximize overall psych.
Exercises & Templates
- Journey Mapping Cheatsheet: Identify the 4 types of moments to focus on.
- Journey Improvement Checklist: Spark ideas on how to improve a particular part of your customer’s journey.
- The pitfalls of journey mappings and how to avoid them.
MODULE 4 · WEEK 5
Communicate Product Decisions
To better rally your team & stakeholders
Lesson Topics
- The best way to understand what’s important to stakeholders and how to positively influence decisions.
- How to explain your product decisions and get the support you need.
- 5 practical tactics you can apply in your next meeting to help you communicate your product decisions.
Exercises & Templates
- The 3-Step Framework to answer any feedback.
- Exercise: How would you react? Practice yourself with some well-known everyday work use cases.
- Meeting Preparation Template: Prepare your next meeting to rally your team behind important decisions by answering these quick questions.
MODULE 5 · WEEK 5
Create Ethical & Humane Products
To earn loyal fans & succeed long-term
Lesson Topics
- Ethical test: Evaluate your product using the manipulation matrix.
- Black mirror test: The one exercise you can do to ensure your product won’t trigger behavioral problems for your users.
- Humane design principles: The 3 fundamental principles to follow when redesigning for a more humane experience.
Exercises & Templates
- Ethical Checklist: Make sure your product is on the right side of ethics.
- Exercise: Redesign Clubhouse’s notification system based on humane values.




