Future London Academy – Product Design Strategy

Here’s What You Get:

Shape your product roadmap and navigate crowded markets

Designers are great at creating a strong vision. But sometimes it feels hard to advocate for your ideas in front of Product managers and align them with the business strategy.

From choosing metrics appropriate for your business, anchoring them with human stories, facilitating stakeholder conversations, measuring the impact of your design decisions and understanding industry trends – this course has all the practical tools and examples that will help you become a better Product Design Leader.

• 5 hours of pre-recorded video content
• Case studies from Headspace and Fjord
• Template for annual planning meeting
• Frameworks to influence product roadmap

Programme Structure

CHAPTER 1

Shaping the roadmap

Get involved in planning/annual planning

Learn to prioritise through impact, company values, human values

Understand what you need to do for your company’s users

42 min of pre-recorded content with VP of Product Design and Research and 4 exercises

CHAPTER 2

Measuring design impact

How to choose metrics that are appropriate for your business

Data portrait: how to use different metrics at once, interrogate the data and compare it to others

Fall in love with research. Scope it clearly and use it differently

57 min of pre-recorded content with VP of Product Design and Research and 2 exercises

CHAPTER 3

The power of primary research

Surface the human stories behind the data and use those to be memorable to executives

Get PMs involved in it to open their aperture

Easily move from field research into synthesis to move into ideation

43 min of pre-recorded content with VP of Product Design and Research and 2 exercises

CHAPTER 4

The Future

Visualise your idea so everyone can see a concrete vision of the future

Base it on research to define what user experience you need to build

Move leaders from seriousness to inspiration — getting things done together

42 min of pre-recorded content with VP of Product Design and Research and 1 exercise

CHAPTER 5

Compete on crowded markets

Diagnose what makes some services successful and others not, and enact those lessons in your product and service

34 min of pre-recorded content with VP of Product Design and Research and 4 exercises

BONUS

How Headspace uses AI

Learn how Headspace design team integrates AI into the creative process — from rapid vision prototyping to smarter strategy — while keeping the human touch at the center of design.

30 min of pre-recorded content with VP of Product Design and Research, and list of AIs