ilovecreatives – Social Media Manager Course

Here’s What You Get:

Section 1

Social Strategy

Social media is all fun and games until you have to sit down and create a social strategy. That’s actually not true – let us show you! A strategy can be daunting, but we’ll do it together. We’ll go over discovering your purpose & setting goals, figure out WTF you’ll post, best case practices for social platforms (e.g. Instagram, TikTok, Twitter, Youtube, Facebook, LinkedIn), develop your tone & voice, learn how to do community management right, and execute a social media audit. Yep, that’s just the first section!

You’ll Learn:

• Goal Setting
• Content & Messaging Pillars
• Voice & Tone
• Community Management
• Social Media Audit

Section 2

Content Production

It’s not just about planning a beautiful, cohesive grid. You’ll blend visual aesthetics with strategy for a marketing programming deck that can do both. We’ll explore types & formats of content, how to generate & source it, and how to organize your work and collaborate with teams. We’ll also get our hands dirty and delve into production and shooting original content.

You’ll Learn:

• Programming & Campaign Calendars
• Collaborating with teams & Project Management
• Content Production & Execution

Section 3

Reporting

Social is also a numbers thing – mathematical! Reporting is the cornerstone in evolving your strategy, measuring your KPIs, and determining your progress toward reaching your goals. A digestible report will communicate high-level updates to stakeholders and your manager (read: a promotion – cha ching!) We’ll go over measuring qualitative & quantitative metrics and how to build insight reports.

You’ll Learn:

• Social Metrics & Analytics
• Monthly, Quarterly, and Annual Reports
• Sentiment & Trend Analysis
• Custom Reporting

Section 4

Werk, werk, werk

(Yes, as in the great words by Queen RiRi). After you’ve mastered all the hard skills, we’re not going to leave you hanging. In this section, we’ll help you get noticed and get your foot in the door so you can land the interview and secure the job! We’ll also deep dive into freelancing and how to charge for your services, win clients, and lock in sweet gigs. Really, it’s all the things you should’ve learned in college but didn’t.

You’ll Learn:

• Portfolios, resumes, and all that good stuff
• How to get a job & keep it
• How to charge for your services

INCLUDED IN THE Course

Tailored Strategy

You’ll have examples & templates for
everything you’ll need to manage social
media effectively from top to bottom, and
by the end of the course, you’ll have your
own tailored strategy, audit, content plan,
reporting docs, and creative briefs, all
reviewed by your course instructor.

Digital Office Hours

Each week in the Discord channel, come
ready with any questions and advice you
need. We’ll go over FAQs, and if you’re
stumped on anything we’ll tackle it
together, like if the 3-day rule still applies
after first dates.

Resource Library

Tons of invaluable resources, templates,
and examples that you’d only get from
years of experience working in social.
Google can’t help you here!

Discord Community

Community of other professionals trying
to figure out the ever-illusive algorithm
(amongst other things, such as life).

Forever Access to All
Video Lessons

Watch, learn, repeat.