Emily Concannon – Your Travel Planning Business

Here’s What You Get:

With Your Travel Planning Business, you’ll learn how to:

• Start a travel planning business without expensive certifications or years of trial-and-error
• Get clients who pay you directly for your expertise and trip-planning skills
• Confidently design itineraries that wow clients and save you hours
• Attract clients consistently without needing a big audience or paid ads
• Earn more by combining planning fees with affiliate income and upsells

And you’ll be able to do all of this without…

• Spending thousands on travel agent certifications and host agency fees
• Relying on Instagram or TikTok posts that rarely convert into paying clients
• Wasting hours on free tips that contradict each other and leave you more confused than when you started
• Starting from scratch with no templates, systems, or guidance
• Earn more by combining planning fees with affiliate income and upsells

What’s Included In Your Travel Planning Business?

Module 1: Introduction to Travel Planning

• Welcome & Intro
• What a Travel Planner Is (and Isn’t) & How It’s Different From a Travel Agent
• Tools You’ll Need To Launch Your Travel Planning Business

Module 2: The Travel Planning Process (Step-by-Step)

• How to Get Clear on Your Client’s Goals, Budget, and Style
• Sample Intake Form and Questionnaire
• The Top Research Tools for Travel Planners
• How To Handle Destinations You Haven’t Visited
• Creating Optionality: Budget vs High-End & “Choose Your Own Adventure” Itineraries
• Managing Timelines, Expectations, and Boundaries

Module 3: Pricing, Packages, and Delivering Your Service

• How to Price Your Services (Hourly vs Package vs Per-Day)
• Tiered Packages (Basic Planning, Premium Add-Ons, VIP Concierge-Like Options)
• How to Communicate Value (Especially If You’re Not Booking for Them)
• Client Contracts, Terms, and Deposits
• How To Deliver Your Clients’ Itineraries
• Travel Planner Automation Tools For Saving Time

Module 4: Creating a Wow-Worthy Client Experience

• AI vs Human Content: Why Your Voice Matters
• How to Organize Your Trip Plans Beautifully
• How to Handle Discovery Calls Like a Pro
• Tools For Creating Beautiful Itineraries (Canva, Notion Templates, & Travefy)
• Branding Your Client Experience (Personalized Touches, Surprises, Added Value)
• How To Land Repeat Clients & Gain Referrals (Email Templates & More)
• Surprise & Delight Strategies
• Thank You Packages That Spark Referrals
• Client Follow-Up Templates & Processes

Module 5: Marketing Your Services (Website, SEO, Social, and More)

• Website Structure: What Pages You Really Need
• How To Create Blog Post Content That Gets Readers and Clients (SEO for Travel Planners)
• Using Pinterest to Promote Your Trip-Planning Services
• Facebook Groups vs. Pages: How to Use Both for Your Travel Planning Business
• Short-Form Visibility: TikTok, YouTube Shorts, and Reels
• Using Email Newsletters to Nurture and Gain More Clients
• Using Flipboard to Grow Your Client Base
• How To Run Paid Ads on Facebook to Get More Clients
• How to Use Your Blog (If You Have One) to Bring in Planning Clients

Module 6: Optimizing Your Website for Conversions

• How To Use Your Website As A Billboard
• Creating a “Work With Me” Page that Converts
• High-value Freebies That Turn Readers Into Clients
• Client Inquiry Systems (Forms, Booking Platforms, CRM tools)
• Booking Flow: How to Make It Smooth

Module 7: Additional Income Streams for Travel Planners

• Affiliate Marketing as a Planner (How To Use Your Links Inside Client Itineraries)
• Top Converting Affiliate Programs You Can Join Today
• Turning Your Blog + Email List into Passive Income
• Monetizing Your Newsletter with Sponsorships
• Making Money From Display Ads (When It’s Worth It and When It’s Not)
• Upsells & Add-On Services to Increase Average Client Value

Module 8: Real Talk & Scaling Tips

• Managing Multiple Clients Efficiently
• Hiring Support: VA or Building a Small Team
• Automation and Outsourcing
• Testimonials and Case Studies: How to Ask, Use, and Share Them
• Long-Term Vision: Digital Products & Group Trip Planning

Bonus: Templates & Resources

• Package Pricing Calculator & Example Service Packages
• Client Intake Form Template
• Sample “Work With Me” Page Template
• Freebie Opt-In Ideas and Templates
• Client-Planner Process Email Templates
• Affiliate Links and Booking Hub Set-Up Guide
• Client Welcome Packet Template
• Client Anniversary Calendar
• Raise Your Rates Toolkit
• 2026 Quarterly Goal Planner

Bonus: Protecting Your Travel Planning Business

• Services Agreement Template
• Terms of Service Template
• Your Role & Responsibilities as a Travel Planner
• Legal Basics for Client Work
• Legal & Business Protections as You Grow

BONUS MODULE: Website Set-Up Guide

• Step-by-step walkthrough to get your website live in a single day, even if you’re not tech-savvy — normally $37, FREE for students!

Bonus: Lifetime Access to the Private Facebook Group

• Get ongoing support, ask questions, and network with other travel planners building their businesses alongside you.