Eben Pagan – Altitude

Here’s What You Get:

Thinking Like A Customer And Communicating With Impact

I’ll introduce you to a short list of business lessons that have each either cost me a million dollars… or have made me a million dollars… (You get to learn these lessons without the cost and get straight to the fun part)

My special technique for starting and “driving” a business project through to completion (Most rich business owners I’ve met haven’t had a really great idea — they had great EXECUTION… and I’ll show you the methods we’ve used to successfully launch a new product every single month for one year straight)

A simple way to effectively DOUBLE the strength and value of your team members when they work together (This allows a small operation to smoke the “big companies” from the get-go)

My secret method for breaking into ultra-competitive markets and CRUSHING them… (Here’s how to use psychology to make buyers naturally see you as different and better)

How to make your business LITERALLY immune to competition (We have new competitors springing up every single day… and some of them are excellent marketers.

But… none of them have been able to put even a dent in our business. I’m going to show you how to create a powerful “force field” around your business and your customer list ensuring that no competitor will ever be able to cut into your profits)

My Most Powerful Marketing Techniques and Attracting “Star” Team Members

The one mindset shift that allowed me to “break through” the million dollar per year level… and reach ten million… and beyond (this was the change that REALLY put the rocket-fuel into my business growth)

The key people and personality types you must have around you to grow your business to the $10 Million level (or even to the $1 Million level)

Why you must NEVER hire someone because you “like” them

A deadly hiring mistake nearly all businesses owners make at one point or another that not only costs them money… but gives them a problem employee that is almost impossible to fire or let go! (This could be the biggest hiring mistake of ALL TIME)

Interviewing, Hiring, And Motivating “Star” Team Members To Run Your Business

My #1 favorite question to ask a new hire that automatically gets them to reveal (without them realizing it) whether or not they’re going to be a strong, consistent worker

How to keep tabs on the results of your virtual employees and contractors… to make sure they are producing without having to constantly manage them

The power of Systems Thinking — Here’s how to free yourself from your business and have it running in a way that makes you totally comfortable… because you know things not only run smoothly… but GROW in your absence

Why “incentivizing” your employees can be VERY dangerous (The good news is there are much more powerful and less expensive ways to motivate them, and you’ll learn them here)

Personal Productivity And Dominating Your Niche Market

The Online OCD Loop — A dangerous trap both entrepreneurs and staff fall into that often costs them hours of their time every DAY… and cuts productivity down dramatically (Here’s what it is, and how to beat it)

A powerful email or sales letter intro that creates an instant bond with your prospect and practically FORCES them to read the entire letter

The one word you MUST eliminate from your company’s’ internal vocabulary immediately… if you want everyone to work well together

How to prioritize and value opportunities, projects, marketing deals and relationships (Use this technique to determine where and how to invest your most important asset, – time – , in order to grow your business the fastest)

The surprising factor billionaires feel is the most important thing to consider when deciding whether or not to invest in a company

3 traps even the most driven entrepreneurs fall into that cause them to hit an unbreakable “glass ceiling” or plateau in their business growth

Generating Leads, Integrating New Team Members & Reporting Systems

The key business metrics you must watch every single day… and how to get them delivered to you accurately and in an easy-to-read format for just $5 a day!

How I accidentally spent $450,000 more than we had… and how we got out of it (One of my biggest business blunders taught me some priceless lessons… fortunately now YOU can learn them without spending the $450,000!)

The numbers that are “OK” to analyze INCORRECTLY (and still know what’s happening inside your business)

A simple trick to keep your team members focusing on and achieving RESULTS without micro-management… or even “managing” much at all

Product Creation Secrets, Building Effective Teams

Product Creation — Supercharged… I’m going to spend an entire section teaching you all of my advanced product creation secrets for the very first time — everything from the psychology behind our product line to content and actual production and delivery

Secrets of Maximizing “Customer Value” — I truly believe we have “cracked the code” in this area and I’m going to teach you everything we’ve discovered… from how to plan your product line to which product and services to offer your customers when. This enables you to spend FAR MORE on customer acquisition then the competition… planting you firmly at the top while they’re stuck battling for second best

Designing the “customer experience” in a way that makes your customers FAR more likely to buy more, buy again, and tell their friends — this is one of the secrets of growing a business that is almost ALWAYS neglected in marketing and business training

The Power of Managing Your Energy

A lesson from the world of professional sports you can use to charge yourself with MASSIVE amounts of energy so it’s available WHENEVER you need it

An interesting lesson from Barry Diller (CEO of one of the world’s most successful companies) on what to do when you lose a big business deal or make a mistake in order to recover quickly

A simple exercise that keeps you awake and alert during intense periods of study or focus

One of the biggest ways entrepreneurs WASTE TIME without knowing it (Cut down on just this one activity and it’s very likely your productivity will double)

People & Personality Types Plus Special Guest Mark Joyner

What you must do differently when managing “stars” vs. managing lower-level team members

How to set up your company so that YOU don’t need to be there for it to survive (I love running my business and don’t plan on selling it or “retiring” any time soon… but it’s also set up in a way that would allow me to walk away at any time if I wanted to. I’ll show you exactly how to set up your business in this way so that you can enjoy as much freedom as you’d like)

A simple and free way to get your team members to LOVE working together (This one is brain-dead simple… but for some reason most companies never do it!)

The specific “formula” of personality types you should put together to create the most effective team to run each area of your business

A simple way to eliminate almost all of the politics and unnecessary “drama” in your business… that works amazingly well, and costs zero dollars to put into place