Dr. BJ Fogg – Design for Behavior Change

Here’s What You Get:

The official online course with BJ Fogg, PhD. Dr. Fogg has been affiliated with Stanford since 1995 and is the creator of the Fogg Behavior Model.

In this online course, BJ Fogg, PhD, teaches how to design for any behavior challenge you face. You will learn to apply Dr. Fogg’s powerful system called “Behavior Design.”

For over 15 years, only Stanford students and selected professionals had access to Dr. Fogg’s system of Behavior Design.

Now, with the launch of his official online course, you too can start learning his breakthrough methods. That means you can start to design for behavior change with confidence. And you no longer have to guess how to influence human behavior — or feel intimidated or unsure.

What’s Included with Your Enrollment

Course Modules

• 1: Welcome to Fogg Behavior Design (a practical overview)
• 2: Applying the Fogg Behavior Model to work projects
• 3: How motivation & ability influence behavior change
• 4: Fogg’s step-by-step methods for achieving behavior results
• 5: How to focus your team on behaviors that matter most
• 6: The two keys to lasting change (Fogg Maxims)
• 7: Designing for habits & customer engagement
• 8: How to use Fogg Behavior Design each day at work

The course also includes:

• 15 unique worksheets, templates, scripts, and digital tools.
• 6 months access to all course content.
• 1 personalized certificate to recognize your success.

Total Learning Time

5 hours and 50 minutes (75 video lessons that average 5 minutes per video)

Your Course Instructors

Your Instructors: BJ Fogg, PhD & Stephanie Weldy, MEd

You’ll also learn from Dr. Fogg’s closest colleague, Stephanie Weldy, MEd. With a background in employee wellbeing, Stephanie has collaborated with BJ for over eight years. She co-teaches with BJ and leads Behavior Design workshops in industry.

“BJ and Stephanie are both excellent teachers.” — Elizabeth W.

“Stephanie and BJ have charisma when teaching — interesting and enjoyable.” — Kim S.

“BJ and Stephanie interact so well with each other. The energy is great.” — Joan S.

Who Should Take This Course?

• Product Managers
• Digital Marketing Pros
• Interaction Designers
• Employee Wellness Leaders
• Startup Founders
• Consultants in Behavior Change