Digital Marketer – E-Commerce Marketing Master 2022

What You Get:

Module 1 Overview

Core Concepts

• Validating Proof of Concept with the Ecommerce Tree of Life
• Evaluating Product Market Fit
• The Core Pillars of Ecommerce
• Why Ecommerce Needs Strategy
• The Customer Value Journey for Ecommerce

Module 2 Overview

Avatar/Offer

• How to Create Your Customer Avatar
• The 4 Key Ecommerce Attributes
• 26 Examples of Transactional Ecommerce Offers
• Creating Your Offer Stack

Module 3 Overview

Online Store

• Optimizing Your Online Store
• How to Create the Ideal Homepage Hierarchy
• How to Organize Collections – Content Hierarchy
• Setting Up Your Menu
• Creating Perfect Product Pages
• Product Photography

Module 4 Overview

Sales Channels: Email Marketing & Paid Advertising

• Introduction to Sales Channels
• Email Marketing: Welcome Email Flows
• Email Marketing: Abandon Cart Email Flows
• Email Marketing: Post-Purchase Email Flows
• Email Marketing: Campaign Emails
• Introduction to Paid Advertising for Ecommerce
• Paid Advertising: Anatomy of an Ad on Meta
• Paid Advertising: Copywriting and Creative on Meta
• Paid Advertising: Testing Copy, Creative & Audience on Meta

Module 5 Overview

Building a Social Store

• Introduction to Expanding Your Ecommerce onto Social Media
• Meet Your Instructor Lauren Petrullo
• Why Use Meta & Social Shops?
• Facebook vs Instagram Shops
• What Platforms Have Shops? Why Are We Talking About Meta?
• Prerequisites for Setting Up Social Shops
• How to Apply Offer Creation
• Key Social Selling KPI’s
• Where are Social Shops, UGC, and Affiliate Systems Headed?
• Who Should be Managing your Social Store?
• What are Standard SOPs for Social Shops?
• Using Social Feed to Tag Social Shops
• Storefronts in the Metaverse
• Addressing Objections
• Case Study: ClearStem

Bonuses:

Build A Winning E-Commerce Product Page Workshop with Ezra Firestone

Design and build a winning ecommerce product page that will actually convert visitors into buyers… with an ecommerce expert that has generated $50 million from one store in just 36 months.

How To Create a Foolproof Product Promotion Giveaway In 10 Days or Less Course with Lauren Petrullo

In this workshop, learn how to get your promotions in front of your audiences wherever they are. You’ll be creating and executing an omni-channel promotion in 10 days or less.

The Email Promo Jumpstart Pack

A curated collection of DigitalMarketer’s best blueprints & strategies to ignite your offers and make your emails (& your promotions) stand out.

The 5-Part Refund Reducer Email Series Playbook

In this Playbook, you’ll learn about the 2 variations of communication you can use to save customers and reduce refunds. You’ll gain access to a template you can adapt and apply in your business.