Copy Uncorder – The Essential Copy Course

Here’s What You Get:

FOR AMBITIOUS online entrepreneurs & service proVIDERS

Gain the tools to craft your standout brand message and claim your space in your industry. No more second guessing and no more cringing at words that sound just like everyone else. Here, you’ll learn how to fill your website with compelling, personality-driven copy that represents the real you and attracts the right people.

• 220+ page Coursebook
• 20 total lessons
• 10 supporting videos
• 8 resources/templates
• 3 core modules
• Optional support upgrades

APPLYING THE CU WAY

TECC teaches the same 3-part, proprietary process we’ve used to drive results for our 1:1 clients who’ve achieved six, seven, & even eight-figure revenues since 2016. We’ve bottled up these techniques into sippable lessons, videos, resources & an instructional Coursebook that couldn’t be smoother to follow.

Part 1: Uncork

We’ll guide you in establishing your origin story and leveraging that foundation to power your website copy. All while cultivating a brand voice that feels natural and inspires you to keep building a business you’re proud of.

• Brand Purpose
• Target Audience
• Market Research
• Brand Positioning
• Brand Voice

Part 2: Pour

Next, you’ll learn how to structure a strategic, user-driven, and SEO-optimized website, one page at a time. We’ll also help you consider a viable design plan, followed by step-by-step guidance through all the core & supporting pages of your service-based website.

• Site Navigation
• Design Plan
• SEO 101
• Core Pages: Home, About, Services
• Supporting Pages: Portfolio, Blog, Contact

Part 3: Sip

Lastly, we’ll delve into the art of editing, a crucial aspect of the writing process. You’ll learn why this step is the secret ingredient to crafting exceptional copy — and how to do it effectively to maximize both personality and conversion.

• Editing Sweeps
• Gathering Feedback on Your Site
• The Brand Filter
• Next Steps

Also Serving: These Must-Haves

• The Research Scratch Sheet
• The Market Research Guide
• The Design Pairings List
• Our Go-To Writing Tools (+ AI Tips)
• Site Map & Website Copywriting Template
• Editing Sweeps Checklist
• The Guide to Gathering Feedback
• The Brand Filter

TECC IS RIGHT FOR YOU IF …

You want your website to go to work for you.

That means doing most – if not all – of the selling while you’re tending to whatever else needs your attention.

You want an affordable solution with results.

Professional, done-for-you copy comes with a price tag. But it’s also not something you can afford to wait on. Now, you don’t have to.

You need more than generic AI outputs.

ChatGPT can be a powerful writing assistant, but you also need structure, strategy, and to weave in your story.

You want your brand & voice to stand out.

Learn how to showcase your personality through website copy that finally feels authentic and true to who you are.