Brooke Apffel – Paid Social Ads Masterclass

Here’s What You Get:

5+ hours of self-paced content broken down into bite sized lectures that will teach you the strategy AND implementation of paid ads on Facebook, Instagram, Pinterest, and TikTok

Our Paid Ad strategy template, questionnaires, reporting process, and more.

Access to the most incredible, supportive course Facebook group where you can ask us and 300+ other past students your questions.

Lifetime access to all course content, including any updates we make to the course.

The course Breakdown:

The everything you need to know course for anyone looking to run strategic ads that actually work.

5 modules broken down into bite sized, topic-specific lectures. Take it one lecture at a time, or binge watch them all.

Module One

• The setup and overview of the social paid ads platforms (Meta, Pinterest, TikTok)
• How to install the META pixel, Pinterest tag, and TikTok pixel and add your standard events
• Paid ad strategy development, ad budgets, and the marketing funnel

Module Two

• The META Business suite
• Selecting a campaign objective
• Buying types and auction ad strategies
• Target audiences
• Ad creative, placements, and copy
• Testing and optimizing ads on META
• Reporting on META

Module Three

• Pinterest ads manager
• Choosing your Pinterest campaign objective
• Pinterest audiences
• Pinterest creative options
• Pinterest reporting

Module Four

• TikTok ads manager
• TikTok campaign objectives
• TikTok Split testing and budget
• TikTok audiences
• TikTok creative selection
• TikTok testing and reporting

Module Five

• Ad agency basics
• Ad process
• Client acquisition
• Pricing and proposals
• Client onboarding
• Strategy development
• Ad implementation
• Reporting for clients

What makes this course different?

WE GET IT, THERE ARE QUITE A FEW COURSES OUT THERE. WHAT MAKES THIS ONE STAND OUT FROM THE REST…

• Our course is developed and taught by an actual agency owner. AKA we know the systems, strategies, and tools we teach you in the course work, because we use them every day.
• You have a place to ask questions — because as comprehensive as this course is, we know having a place to ask questions is incredibly helpful.
• It has been proven to work. With over 300 past students and as many 5 star reviews as you’d want to read, this course won’t be the one you regret investing in.