Here’s What You Get:
SESSION 1: Set Up and Brand Your Substack
The way your newsletter looks, feels, and presents itself is more important than most writers realize.
That’s why in Session 1 of this training, Brian helps you build a professional, trust-building brand from the ground up…
You’ll discover:
- How to choose a newsletter name and description that magnetically attracts your ideal readers (using Brian’s “Instant Clarity” framework)…
- The exact steps to create your visual brand — from logos to colors to layout — using Substack’s simple tools (no design skills needed)…
- Brian’s proven “Pro Publication” setup that makes your newsletter feel like an established media brand from the start…
- Plus, you’ll craft an About Page that turns casual visitors into eager subscribers, using the same psychological principles Brian used to build Copyblogger’s massive following…
By the end of Session 1, you’ll have:
- A magnetic brand that perfectly captures your unique voice and vision
- A professionally styled newsletter that stands out instantly
- A reader experience that builds immediate trust and credibility
No more wondering if your setup looks “amateur” or “unprofessional.”
You’ll have the confidence of knowing your foundation is rock-solid… because you built it step-by-step with someone who’s done it successfully multiple times.
SESSION 2: Create Your Magnetic Content Foundation
The difference between newsletters that fade away and those that build passionate followings often comes down to one thing:
Charismatic content that creates real connection.
This is something most writers on Substack have ZERO clue how to do!
But not you…
In Session 2, Brian reveals his framework for creating content that doesn’t just inform… it builds a movement around your ideas.
You’ll discover:
- How to transform yourself from “just another creator” into a trusted leader your subscribers actually want to follow (using Brian’s “Charismatic Content” principles)…
- The crucial difference between having a “point of view” and creating a “unifying vision” that attracts devoted readers…
- How to demonstrate your values in a way that naturally attracts your ideal subscribers (while gently repelling those who aren’t a perfect fit)…
Plus, Brian guides you through creating your three most important content assets:
- A magnetic About Page that instantly communicates your value…
- Your “Unity Magnet” that brings your ideal readers together…
- A welcome email sequence that turns subscribers into supporters…
By the end of Session 2, you’ll have:
- A clear, compelling vision that sets you apart
- Core content that builds immediate connection
- A strategic foundation for sustainable growth
You’ll be set up to stand out from the start… and you’ll have the framework and assets you need to build genuine connection with your readers.
All by using the exact principles Brian used to turn Copyblogger from a simple blog into a worldwide movement!
SESSION 3: Unlock Substack’s Hidden “Growth Engines”
Most writers completely overlook the built-in growth tools Substack has quietly rolled out.
And that’s a missed opportunity… for them.
But not for you.
Because in Session 3, Brian reveals his step-by-step system for using Substack’s most powerful discovery features to grow your audience faster and more naturally than ever.
You’ll discover:
- How to use Substack Notes (the platform’s “social layer”) to attract the right readers, without feeling salesy or self-promotional…
- Brian’s “Unity Magnet” Note strategy — designed to get shared, spark conversation, and drive high-quality subscriptions…
- How to use strategic recommendations to get your newsletter featured… while building authentic relationships with other writers in your space…
Then you’ll level up with Brian’s favorite growth multipliers:
- How to host Substack Live events that turn readers into superfans…
- Cross-posting strategies that can double or triple your reach overnight…
- Smart, manageable ways to expand into podcasting and webinars — without burning out…
By the end of Session 3, you’ll have:
- A complete Notes strategy for consistent growth
- Multiple “passive” subscriber-attraction systems
- Clear pathways to expand your reach naturally
In short, you’ll have a strategic roadmap for attracting new subscribers every single day…
… using the same techniques Brian used to grow his Substack Further to nearly 20,000 subscribers in record time.
SESSION 4Turn Your Substack Newsletter Into a Cash-Generating Machine(Without Feeling “Salesy”)
This is where everything comes together.
In Session 4, Brian pulls back the curtain on his complete system for turning your growing audience into consistent, meaningful revenue.
You’ll start by getting the real story on paid subscriptions… and why they’re just one of several powerful ways to earn from your writing on Substack.
Then, Brian walks you through his proven “Subscription Drive” strategy — the exact approach he uses to convert free readers into paying subscribers… without hype, pressure, or awkward sales tactics.
But that’s just the beginning.
You’ll also get Brian’s full monetization toolkit, including:
- How to use strategic price increases and free trials to boost conversions organically…
- The Hybrid Website approach that opens up multiple revenue streams…
- How to craft subtle, high-converting promotional emails that feel personal (not pushy)…
- Smart, ethical ways to include affiliate offers your readers will actually appreciate…
- How to develop profitable upsells that go beyond Substack (without creating extra workload)…
- Advanced strategies for attracting premium sponsorships as your platform grows…
By the end of Session 4, you’ll have:
- Multiple income stream ideas you can turn on when you’re ready
- A repeatable promotional calendar that grows with you
- A clear, strategic plan for scaling your income — in a way that fits your life
You’ll walk away with a complete blueprint for building a real, sustainable clientless writing business on Substack… by following in Brian’s footsteps!
BONUS #1
The “Perfect Substack” Idea Finder
“What should my Substack be about?”
It’s the question that keeps most writers stuck in planning mode… never even getting started.
That’s why Brian’s including this bonus — to help you lock in a Substack idea you believe in, feel excited about, and know can grow.
Inside, you’ll discover how to:
- Uncover hidden passions and personal experiences you should be writing about (even if you think you have “nothing to say”)…
- Find the sweet spot between what you love and what people will actually pay to read…
- Identify fresh angles that help you stand out… even in competitive niches…
- Validate your idea before you write a single word…
- Study exactly how others are monetizing similar topics right now…
- And much more!
No more wondering if your idea is “good enough.” After going through this bonus, you’ll no longer second-guess if anyone will pay to read your writing, and you’ll be ready to GO!
BONUS #2
The “Content Goldmine” AI Prompt Library
Once you’ve found your perfect topic and learned Brian’s content strategies in Session 2… then you might find yourself thinking:
“How do I actually execute these ideas, day after day?”
That’s where this AI-powered system comes in.
Inside, you’ll get carefully crafted AI prompts that help you:
- Turn ONE core idea into multiple engaging posts (without running out of steam or repeating yourself)…
- Develop your unique “Content DNA” — prompts that help AI capture your specific voice, stories, and insights…
- Generate content variations that keep your newsletter fresh and compelling…
- Create posts that build the kind of connection and community Brian teaches on Session 2…
These aren’t generic AI prompts you can find anywhere online.
They’re specifically designed to help you execute Brian’s proven Substack post strategies… so you can consistently create content that resonates with your audience.
With this bonus by your side, you’ll always know exactly what to ask AI to help you create… and will never have to wonder “what should I write today and how should I do it?”
BONUS #3
The “Viral Notes” Template Pack
Want to know the secret to explosive subscriber growth on Substack?
It’s mastering Notes — their built-in social network.
But here’s the thing…
Not all Notes drive the same results.
Some bring you new subscribers.
Some spark conversation.
Some quietly trigger the algorithm to recommend you to hundreds or even thousands of new readers.
Brian’s created 15 fill-in-the-blank templates designed to help you do all of them:
- Drive subscriptions from casual readers
- Boost shares, replies, and engagement
- Get recommended by bigger writers
- Tap into Substack’s built-in discovery engine
When you know what kind of Notes get traction — and when to use them — growth gets a whole lot easier.
And you’ll know exactly how to do that with this “Viral Notes” Template Pack!
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