Here’s What You Get:
Generations of “copywriting gold” organized into 14 contiguous, easy-to-access learning modules:
Module 1
Thinking Like a Master Copywriter — featuring insights from the likes of Mike Palmer, Aaron DeHoog, Brian Kurtz, Alex Green, Clayton Makepeace, Carline Anglade-Cole, and others…
Module 2
Understanding the Marketing Mindset of a Master Copywriter and an Advanced Look at How Direct Marketing Works — with insights from Richard Vigueire, Mark Ford, Clayton Makepeace, Rich Schefren, Paul Hollingshead, Patrick Bove, Sandy Franks, Cindy Butehorn, and others…
Module 3
The Big Idea and The Rule of One — with masterful insights from Mark Ford, Clayton Makepeace, Carline Anglade-Cole, Jedd Canty, Mike Palmer, Justin Gerswin, Patrick Bove, Henry Bingaman, Guillermo Rubio, John Forde, Jen Stevens, and more…
Module 4
Getting to Know Your Prospects at the Very Deepest Level — with must-see presentations from Ryan Levesque, Ryan Deiss, Henry Bingaman, Mark Ford, Jay Abraham, David Deutsch, and others…
Module 5
Copywriting Formulas That Every Writer MUST Know and Have Stood the Test of Time — featuring Bob Bly, Will Newman, Mark Ford, Sandy Franks, Clayton Makepeace, Herschell Gordon Lewis, David Deutsch, and others…
Module 6
“Copy Layers” That Transcend Your Sales Letter — featuring master presentations from Mark Everett Johnson, Carline Anglade-Cole, Bill Bonner, Yanik Silver, and others…
Module 7
Mastering Emotion in Your Copy — the No.1 Reason People Buy — with high-level insights from Andrew Davis, Bill Bonner, Mark Ford, Ben Settle, Clayton Makepeace, Parris Lampropoulos, and others…
Module 8
Control-Busting Headline Secrets from the Masters — with master insights from Clayton Makepeace, Herschell Gordon Lewis, Don Mahoney, Jedd Canty, Henry Bingaman, Mark Ford, John Forde, and others…
Module 9
Writing Masterful Leads — with insights from Mark Ford, John Forde, Jen Stevens, and others…
Module 10
The Masters’ Best-Kept Secrets About Body Copy (aka Your Sales Argument) — with high-level secrets from Dan Kennedy, Ted Nicholas, Gary Hennerberg, Clayton Makepeace, David Deutsch, Patrick Bove, Bob Bly, and others…
Module 11
“Sealing the Deal” — Masters-Level Secrets on Closes and Offers — with amazing presentations from Mark Ford, Clayton Makepeace, Bob Bly, John Forde, Jen Stevens, and others…
Module 12
How A-List Writers Strengthen Their Promotions — featuring Mark Ford, Mike Palmer, Marcella Allison, Arthur Johnson, Bob Bly, Mike Ward, Clayton Makepeace, and others…
Module 13
Next-Level Copy and Career Advice From A-List Legends — with career-changing talks from Richard Armstrong, Drayton Bird, Don Hauptman, Dan Kennedy, Brian Tracy, Ann Handley, Joe Vitale, Scott Stratten, Terri Trespicio, Alex Green, John Carlton, and others…
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