Alyssa Brady – Winning at WordPress

Module 1: Intro to WordPress

Understanding the Basics of WordPress

• Why Choose WordPress for Web Design?
• Differences Between WordPress.com and WordPress.org
• Setting Up Your WordPress Website
• Navigating the WordPress Dashboard

Module 2: Getting Started & Setting Things Up

• My Go-To Theme and How to Install It
• Configuring Your Theme Settings
• Choosing Your Theme Demo & Installing It
• Setting Up Your Header
• Setting Up Your Main Menu
• Setting Up Your Footer
• What is WP Bakery & Why Do I Use It?
• Theme Support

Module 3: Let’s Start Designing Your WordPress Website!

• Let’s Design Your First Page
• Using the Template Library to Build Pages
• Getting Familiar with the Design Elements
• Typography Elements & Using Type to Make Your Website Better
• Quick Overview of the Backend Builder
• Using Image/Media Elements
• Row & Column Page Structure
• Adding Spacing & Transforming Content
• Drag-and-Drop Elements
• Background Images, Colors, Overlays & More
• Adding Animation Effects
• Adding Testimonials
• Adding Portfolio Pages & Sections
• Creating Awesome Hero Sections
• NEW: Adding an Email Pop-Up to Your Website

Module 4: Essential Plugins for WordPress Web Design

• What are WordPress Plugins & Why Use Them?
• Installing and Updating Plugins
• My Must-Have Plugins

Module 5: Crafting Stunning Landing Pages

• Strategies on Designing an Amazing Home Page
• Styling Your Pages
• Conversion-Centric Design
• Optimizing for Mobile Responsiveness

Module 6: Blog and Content Creation

• Creating a Blog Page
• Adding Blog Posts
• Using Categories and Tags
• Writing Engaging Blog Posts
• SEO Basics for Blogging

Module 7: E-Commerce Integration

• Installing WooCommerce
• Other Important WooCommerce Settings
• Building an Online Store
• Adding Products and Categories
• Customizing the Shop Page

Module 8: Website Optimization and Maintenance

• Performance Optimization
• Speed and Loading Time
• Caching and Image Optimization
• Website Security
• Website Maintenance
• Regular Backups
• Updating Themes and Plugins
• Troubleshooting Common Issues

Module 9: Launching Your Website

• Testing Your Website
• SEO Optimization
• Setting Up Analytics
• Domain Name Configuration
• Sending video tutorials to the client
• Going Live, What’s Next?

Bonus Module: Sales, VIP Days, Retainers, Pricing & More!

• Proposal Template
• Download Your New Resources (done-for-you scripts, templates & more)
• My On-Boarding Process
• My Off-Boarding Process
• Using Branding to Create an Epic Site
• Recommended Tools for Your Web Design Biz
• Design Retainers to Scale Your Business
• VIP Day Breakdown
• Bonus Selling Lessons (Sales Call Process, Questions to Ask & Other Sales Strategies)
• Pricing Your Services
• NEW – Monthly Live Group Q&A/Consultation Calls
• NEW: What Every Web Designer Needs in Their Contract