Alex James – Message Matters Most

And it’s only 84 minutes (because courses shouldn’t take weeks to complete).

• Understand why most marketing feels the same.
• See the impact a singular, powerful message makes.5 minutes 6 seconds

• Get clear on what positioning is & the 2 types of positioning.
• Dissect THE most effective positioning play of the last 10 years [hint: it didn’t come from Apple or Nike or any ‘brand’]7 minutes 13 seconds

• Learn the exact formula to achieve perfect positioning.5 minutes 39 seconds

• Get clear on the 5 possible stages your category is in today.
• After this lesson, you’ll know what you should lead with.13 minutes 14 seconds

• Discover the 9 core Positioning Narratives.
• After this lesson, you’ll know exactly what angle to take.7 minutes 24 seconds

• These days, brands need more than products – they need opinions.
• After this lesson, you’ll have 12 strong opinions that deeply resonate with your customer.7 minutes 28 seconds

• Get the precise wording formula to convey your value – fast.
• After this lesson, you’ll have your 1-liner, elevator pitch, and sales narrative.6 minutes 2 seconds

• Extract the one idea your prospect must believe before they’ll buy your product.8 minutes 14 seconds