
Here’s What You Get:
Chapter 1: The Ghost Of BFCM Past
Your creative strategist scrambled to brief 100 new BFCM ad creative concepts. It took them almost two weeks.
Then, your graphic designer worked overtime to build them out in Figma — 100 concepts, two sizes, Black Friday and Cyber Monday versions. 400 files to review.
Black Friday was just 10 days away. Your team was tired, but they were proud of their work. Everyone felt strong momentum and positive vibes going into the big day.
Then, an urgent Slack message from your CMO. Your biggest competitor broke their sale a week early, and their offer was much stronger than yours.
You had to mobilize the entire team on a Saturday to rework EVERY SINGLE ONE of those 400 statics. AND add 20 new concepts based on the competitor’s ads.
Your designer had to skip his kid’s first brunch with Santa that weekend to make it happen.
You promised your wife you were going to get the Christmas decorations out of the attic… but you had to push it off yet again.
She climbed up the rickety wooden step ladder and did it herself, and didn’t speak to you for two days.
At the all-hands call the Monday before BFCM, no one was speaking. Half the marketing team went camera-off, even though that’s technically not allowed.
And your media buyer and head of growth weren’t there, because they were frantically scrambling to upload the new ads to Ads Manager, which was crashing every fifteen minutes.
The outcome of the “big day” didn’t matter. You pissed off your entire team.
Morale was in the toilet. Political capital, obliterated.
You could feel it — one of your killers was going to resign after holiday bonuses were paid out.
Chapter 2: The Ghost Of BFCM Future
In 2026, something critical changed. AI has gotten better. Much, much better.
This year, you can build out all the BFCM statics you need in just a few hours.
Not AI slop. Crisp, elevated designs your art director will be proud to put in their portfolio…
or cracked, “ugly” native ads that would make a direct response marketer salivate.
Statics like these:
Yup, these were all produced with the same AI workflow, in under an hour.
And this is the best part: you can make copy updates to these statics in seconds, without burning a single image model credit, and without burning out your graphic designer.
This Wednesday, November 4th at noon EST, I am going to show you how to:
- ▪ Create a Black Friday offer that converts, and communicate it right
- ▪ Set up the system that prints AI statics… it takes just 15 minutes
- ▪ Implement your own brand guidelines to make your art director happy
- ▪ Ensure your product appears accurately in any visual situation — no AI weirdness
- ▪ Research competitors and organic social to find net-new design ideas, fast
I’ll do multiple demonstrations at each concept LIVE, take audience requests, and provide ample time for Q&A.
This isn’t a “magic one shot prompt”.
It’s a simple but flexible workflow.
I’ll show you how to feed AI the right context to produce just the results you want — whether that’s on-brand polish or scroll-stopping native content.
The best part: you don’t need to be an AI expert to make this work.
There is nothing highly technical about this process.
If you’ve worked with Claude Code and set up any MCP connector, you’ll be able to replicate this workflow easily.
And even if you haven’t, I’ll send you a quick start video before the training that walks you through everything step by step.
It doesn’t matter if you’ve never used an image generation model before.
In fact, this training is a great way to force yourself to learn AI ads from first principles, with live help and a use case that you can test and apply today.
If you’ve been thinking about learning these topics, this is your sign to dive in. You’ll be shocked how much progress you can make in 90 minutes.
And you’ll leave the training feeling more inspired and confident in implementing AI in all areas of your business.
Chapter 3: the Ghost of BFCM Present
When you grab your seat for BFCM Static Ads Printer, here is everything we will cover in the 90-minute training:
PART 01
BFCM Offer Best Practices
Ensure that your offer won’t flop, with four simple rules I’ve proven out working with dozens of 8 and 9 figure eCom brands.
PART 02
High Performing BFCM Ad Formats
Winning copy and visual formats, and a system for making sure you cover them all.
PART 03
The AI Static Printer Method
Most AI statics look like slop. And if you need to edit copy, you burn image model credits each time. This method is different, and you won’t need Figma or Canva.
PART 04
Design Rules 101
What you’ll need to achieve consistent branding and pitch-perfect product renders, no matter what format you create.
PART 05
Competitor Research
How to spy on top-performing static ad formats from your category, when to look to other categories, and how to brief from those ads.
PART 06
Brainstorm Like An Art Director
How to find relevant reference images for your offer and category, and translate them into eye-catching static ads.
PART 07
Lots Of Live Demos
I will be prompting to illustrate each step of the process and turning research into finished ads, all live.
PART 08
Q&A Time
The last 20-30 minutes of the call are reserved for audience Q&A. Follow along with me, then bring me your troubleshooting questions — or ask how I would execute a concept you want to try.
You will also receive downloads of the skills and context files that I use to power this system ahead of the live class, so you can follow along with me and troubleshoot during Q&A.



