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What’s included?
48 Video Lessons – $1999 Value
Full Topical Map + Research Walkthrough Lessons
Topical Map Template – $199 Value
Brand Identity Template – $199 Value
Buyer Persona Template – $199 Value
Topical Research Template – $199 Value
Sitemap Extractor Tool – $199 Value
Content Brief Template – $199 Value
Topical Map Examples from Course – $299 Value
SERP Similarity Chrome Extension – $399 Value
Private Members Community – $599 Value
Lifetime Access + Updates – $999 Value
Exclusive TMU Student Discounts!
What’s in the Course:
This course is your roadmap to building a website that ranks well, attracts the right audience, and delivers lasting results.
Here’s a breakdown of the modules and the valuable skills you’ll gain:
01 Topical Maps Unlocked 2.0 Overview Module
Get acquainted with the course, learn how to navigate the platform, and discover the tools and resources you’ll need to master topical authority.
We’ll also set you up for success with tips for approaching the course and staying motivated.
02 Topical Authority Module
Discover the Topical Authority Approach, a proven framework for building a website that search engines recognize and trust as the go-to source in your niche.
We’ll also debunk common topical authority myths, clearing the path for a truly effective strategy.
03 Brand and Content Strategy Module
Learn to build a strong brand foundation that fuels your content strategy.
We’ll cover defining your brand identity, crafting a compelling story, and aligning your content with your business goals and your target audience’s needs.
We’ll also explore the Buyer’s Journey and Content Mapping, teaching you to create content that guides users seamlessly through each stage, from awareness to purchase.
04 Topical Maps Module
Learn the secrets of topical maps – the visual blueprints that fuel your content strategy and drive topical authority.
We’ll demystify what a topical map is, exploring its structure, purpose, and essential role in SEO success.
You’ll learn to interpret your topical map, identifying key topics and connections to guide your content creation.
We also show how to translate your topical map into an effective site architecture that’s both user-friendly and optimized for search engines.
05 Topical and Keyword Research Module
Effective topical and keyword research is the cornerstone of a powerful topical map.
Learn to define your target niche, identify potential subtopics within that niche, and choose the right keywords to kickstart your research.
Perform competitor research and analysis, to uncover valuable keyword opportunities and identify topic gaps your competitors may be missing.
06 Building Structured Topical Maps Module
Learn the key concept of topical hierarchy, showing you how to structure your topics and subtopics in a logical, hierarchical way that’s easy for both users and search engines to understand.
You’ll then apply your research and build a well-organized topical map that reflects your niche expertise and aligns perfectly with your content strategy.
07 Content Planning Module
Turn your topical map into a content plan that drives results.
Learn to analyze SERPs, identify content gaps, understand search intent, and refine your content ideas for maximum impact.
We’ll share powerful AI prompts and techniques for leveraging AI tools to streamline your research and content ideation process.
Craft effective content briefs that provide clear, actionable instructions for your writers leading to high-quality content.
08 Content Creation Module
Create engaging, informative content that both users and search engines love.
Focus on writing content that is both user-friendly and optimized for SEO.
Craft engaging, informative, and readable content that resonates with your target audience and satisfies their search intent.
Get the NLP-friendly writing techniques to structure your content for optimal processing by search engines.
09 Content Publishing Module
Develop a strategic publishing plan, considering factors like content frequency, seasonality, and audience engagement patterns.
Optimize your content with key on-page SEO techniques to maximize your content’s visibility in search results, including keyword placement.
Explore content distribution and omnichannel marketing, learning how to leverage social media, email newsletters, and other channels to reach a wider audience and amplify your content’s reach and impact.
10 Content Performance Analysis Module
Track and measure your content’s performance across all channels.
Analyze your data, identify opportunities for improvement, and adapt your strategy to stay ahead of the curve as search engine algorithms and user behavior evolve.
11 From Theory to Practice Module
Now it’s time to bring everything together! Bridge the gap between theory and practice with a concrete example of how to apply the Topical Maps Unlocked framework.
Explore a real-world case study, learn to troubleshoot common challenges, and discover resources for continuing your topical authority journey.
12 Bonus: Local SEO Module
Local SEO is a powerful strategy for businesses looking to attract customers in their geographic area.
Adapt the Topical Maps Unlocked framework for local businesses.
Optimize your website’s structure and internal linking for local SEO, so users and search engines can easily find your services and location pages.
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