03-Module 7 Getting into the brains of your audience

01-L25 How to find the language to speak to your audience [7m]

02-L26 Method 1 – Desktop research (Amazon) [17m]

03-L27 Method 2- Existing data (testimonials, what people are saying) [7m]

04-L28 Method 3 Understanding why they didn’t buy [17m]

05-L29 Method 4 Customer research [18m]

06-L30 How to strategically design and survey your customers [11m]