Travis Telfer – Webprofits Academy

Here’s What You Get:

Everything you need to scale. Nothing you don’t.

Three pillars. One membership. The same systems Webprofits uses to scale brands every day – across lead gen, ecommerce, and AI. :contentReference[oaicite:0]{index=0}

Pillar 01. The Training & Playbooks

• Claude Code for Marketers – the full stack training, start to finish. No coding experience required
• The Lead Generation Playbook – the complete lead gen system across every channel: Google, Microsoft, Meta, TikTok, ad creative, landing pages, SEO/AEO/GEO, and email + CRM nurture
• The eCommerce Scaling Playbook – product and promo strategy, Meta, Google, Klaviyo email + flows, CRO, SEO, and new product development
• The eCommerce Masterclasses – deep dives on attribution, promotional strategy, and scaling on Meta
• The V2O Framework – turn one conversation into finished strategy and deliverables in minutes

Pillar 02. The Claude Code Skills Library

• The growing library of skills we run inside Webprofits on live client work – plug in or adapt to your brand
• New skills added every month, tested and refined on real campaigns – never on theory
• Skills for ad creation, reporting, audits, content, creative strategy, and campaign building
• The full prompt library so you stop staring at a blank page on day one

Pillar 03. Weekly Consulting Calls

• Agency track – building Claude Code into an agency: multi-client setup, team, pricing, and what stays human
• Marketers track – execution across every channel: Meta, Google, Klaviyo, SEO, CRO, creative, and reading your data
• Real questions, real accounts, every week – and every call is recorded
• All inside Skool – the playbooks, the calls, the recordings, and the community in one place

The Stack

The full stack you’ll learn to run from Terminal

Most courses teach Claude Code in isolation. The Academy covers the complete marketing stack – every tool that plugs into it, and why each one matters.

Claude Code Pro / Max

The AI brain that does the work

Claude Code runs on your machine. Pro ($20/mo) gets you started. Max ($100-$200/mo) is what we recommend – higher usage limits, Opus access, and the headroom to run all-day sessions without hitting walls. The Academy shows you exactly which tier fits your workload.

MCPs

The connectors to every platform you use

MCPs (Model Context Protocol servers) are how Claude Code talks to Meta Ads, Google Ads, Klaviyo, Notion, Slack, Stripe, Xero, Google Sheets, and 50+ more. One setup, every platform connected, live data on demand. The Academy walks you through every connection.

APIs

The universal language of every marketing tool

Every platform worth using has an API. Once you understand how to use them with Claude Code, the list of tools you can connect to is effectively unlimited. The Academy teaches the mental model so you stop being locked out of your own data.

GitHub

Version control + free live hosting

GitHub stores your skills, tracks changes, and – through GitHub Pages – publishes landing pages, dashboards, and reports to a live URL for free. Every deliverable you build has a public home. The Academy shows you how to set it up in minutes.

Supabase

Persistent memory + cross-project data store

Supabase is the database behind everything. Member intake forms, project memory, session history, brand knowledge, extracted data from audits and reports. Claude Code reads and writes to it so every session picks up where the last one left off – AND the data you store in one project becomes reusable across every other project. Brand voice you captured for one client? Reuse it for the next. Audit data from three months ago? Still there. The Academy shows you how to use it without being a developer.

Project Memory

Every project gets smarter with every session

Claude Code uses CLAUDE.md files for per-project memory – brand voice, reporting rules, workflow standards, custom skills. Encode it once, applied every session automatically. Combined with Supabase, you get project-level instructions AND cross-project data. The Academy teaches how to structure memory so Claude Code compounds over time.

Managed Agents

Production agents at scale

Managed Agents is Anthropic’s new agent infrastructure (public beta). Build a skill once in Claude Code, hand it to Managed Agents, and it runs as a production agent – on triggers or long-running. Daily dashboards, ongoing audits, onboarding workflows. The Academy shows you how to move skills into production without writing production code.

Routines

Scheduled Claude workflows that just run

Routines are Claude’s new capability for turning any skill into a recurring task – daily, weekly, or on a trigger. No cron jobs, no babysitting, no infrastructure. Perfect for the lightweight automations that don’t need a full agent deployment. The Academy teaches when to use Routines vs Managed Agents and how to set both up without writing code.

Token Optimisation

Running all day without burning the budget

Claude Code can chew through tokens fast if you don’t know what you’re doing. The Academy teaches the patterns we figured out the hard way – context management, session structuring, picking the right model (Opus vs Sonnet vs Haiku), sub-agents for cheap parallel work, and when to use high vs default effort. The difference between a $50/day session and a $5/day session.