
Here’s What You Get:
This is my signature, PROVEN self-led course that takes you through the steps to launch your wholesale AND get your first 3 stockists signed up, WITHOUT getting stuck, procrastinating and making costly mistakes along the way.
This is your roadmap to starting to wholesale and building a more resilient business that gives you a steady income.
In just 5 weeks you’ll:
- Get your products ready to sell to shops
- Price your products with confidence, using my handy pricing calculator
- Create sales materials that capture your buyers’ attention and sell your products
- Learn how to pitch and sell your products to shop owners and buyers in a way that feels good… WITHOUT the ick.
- Feel supported along the way inside the private community where you can ask me anything.
- Join the 12-week challenge with weekly prompts to sign your first 3 wholesale stockists.
4 online learning modules
Four online learning modules packed with all the knowledge you need to prepare your product for wholesale, price your products for profit, create your sales materials and start selling to retail buyers.
I take you through my tried and tested step-by-step process.
Each module builds on your learnings, and you will have the opportunity to ask all your questions in the community as and when they come up.
Starting to wholesale doesn’t have to feel like a secret club that you’re missing out on. It can be straightforward, structured and, dare I say it, easy(ish)!
Four workbooks and all the templates you need
Save time and avoid procrastination with the workbooks filled with all the exercises and templates that will make the process of starting to wholesale as easy as possible.
- Four workbooks with exercises and checklists to help you on your wholesale journey.
- Pricing calculator, even if you’re not a “spreadsheet” person, you will use this calculator to really get to know your numbers. This will give you clarity, and you will use this over and over again.
- Canva line sheet and catalogue template. This will save you hours!
- Email pitch template, I will share how to personalise it to every buyer you contact so you can pitch confidently for years to come.
Starting to wholesale doesn’t have to be hard work and take up a lot of time to be successful. You can begin in just a few hours and continue to build and grow it for years to come.
Private Community + Seasonal Live Q&A Calls
When you join, you will get access to a private community on Slack, where you can ask me anything throughout the course (Monday-Thursay).
You will not feel alone. As long as you show up and make full use of my time, you will get all your questions answered, and you will feel supported throughout.
This is a biggie for me! And it’s something I really take pride in! There’s nothing worse than taking a course and feeling like you can’t be heard and get help, and I hope you already know that that’s not my style.
12-week challenge to sign your first 3 stockists
When you’re ready to launch your wholesale and get your first wholesale orders coming in, you’ll join the 12-week challenge which walks you week-by-week through what you need to do to get pitching to retailers and securing wholesale orders.
PLUS BONUSES
Pre-recorded buyers Q&As
Ever wished you could just pick up the phone and ask a shop owner for their help and feedback and how to sell to them in a way that works for both of you?
As a bonus, you will get access to 3 previous Q&A sessions I’ve hosted with Lucy from Acorn and Pip and Sarah from Pencil me in.
These Q&As will help you see that buyers are just people like you and me and this will help you approach retail buyers confidently.
Module 1 – Get ready to sell to shops
In the first module, you will learn all the basics. You will gain an understanding of the market research you need to do to price your products, learn about getting your products retail-ready and why having clear terms and conditions and pack sizes matter.
You will feel confident about replying to a stockist’s request asking about your minimum order and payment terms and what steps you need to take to make sure your products can sell in a retail environment.
Take away: Workbook including templates for your market research and your terms and conditions (for selling).
Module 2 – Pricing your products for wholesale with confidence
This module is all about pricing, you will receive a handy template to use and you will learn how to use it and what to include in your pricing and why.
By the end of the module, you will know how to price your products to build a scalable wholesale business and you will be confident knowing that you are making money on each sale.
Take away: Workbook and pricing calculator template for UK, EUR, US.
Module 3 – Sales materials that sell!
This is all about your sales material, this is what you will use to approach stockists and to sell your products. You will learn what to include and what you need to have, whether you decide to design a beautiful catalogue or a line-sheet.
Having a catalogue or a line sheet and knowing that it includes everything a retailer needs to know will make you feel professional and ready to show off your beautiful range of products.
Take away: Workbook and a line sheet and catalogue template + submit yours for personal feedback
Module 4 – All about selling wholesale
In our final module, you will get an introduction to selling. The most common way to approach a potential lead nowadays is via email so this week you will craft your pitch email and learn how to make it relevant and personal to each potential buyer.
After our this module, you will be ready to approach stockists and buyers with confidence.
Take away: Workbook and introduction sales pitch email template.






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