The AWAI Model for Building a Thriving “Zero-Client” Writing Business

Here’s What You Get:

Phase 1: PLAN
(Finding and Validating Your IDEA)

First things first — you need to know what you want your business to be about.

This part is a lot of fun because you can explore your interests… your passions… anything you want to write about.

Whether you love gardening, playing guitar, learning a different language, playing board games, or even going wine tasting…

… there IS a way to build a potentially very lucrative “zero-client” writing business around it if you know how to identify it.

Session 1: “The Idea Incubator”

This is why in our very first session, AWAI Executive Director and Co-Founder Katie Yeakle and I show you how to:

Brainstorm ideas that could be a perfect fit for you
Identify whether or not those ideas will be true “moneymakers”

We’re starting here because this is the most common place for people to get stuck.

They struggle with “what” to make their business about.

Or they’re not confident they’ve made a good choice.

Not you…

By the time we’re done, you’ll have crystal clarity on your idea and the excitement and momentum to carry you through to the finish line.

But like I said — I want nothing to stand in your way…

Which is why once you’ve selected your idea, you’ll SEND it to us in the private Facebook community you’ll be a part of for this training.

That way, we can VALIDATE your idea and make sure you’ve got the best idea possible, with the best chance of making you money.

Session 2: “Getting CLEAR on Your Audience”

One of the biggest factors in the success of ANY business is getting clear on your audience — i.e., the customers and clients you’ll be going after.

This part is so critical. Because you can have the best idea in the world, but if you market it to the WRONG audience, it’ll fall flat.

That’s why it’s crucial that your idea and audience be a good fit for each other from the very start.

So to help you do that, we’ve tapped top digital copywriter Heather Robson… and Russ Henneberry — one of the leading voices in digital marketing today.

Together, Heather and Russ make sure you get crystal clear on WHO your business will serve… so that your idea and your “who” will match perfectly.

With these two pieces done, it’s time to move on to the next step.

Phase 2: LAUNCH
(Start Making Sales)

This is where the rubber meets the road.

You’ve settled on an idea. You know WHO you’re going to serve with your clientless writing business.

Now it’s time to make all that hard work pay off…

Because in the next three sessions, we’ll show you how to start setting up the first three “money levers” of your business.

In fact, we want you making sales ASAP, so we’re going to get down to business in the very next session and show you how to get that first “money lever” up and running!

Session 3: Your FIRST “Money Lever” — Your Newsletter

One of the fastest and most effective ways to launch your clientless writing business and start making sales ASAP is through a newsletter.

In this session, you’ll learn how to set yourself up to generate revenue using a completely FREE platform that handles all the tech for you.

To guide you, you’ll hear from content marketing legend Brian Clark — the pioneer of modern content marketing.

Session 4: Your SECOND “Money Lever” — Your Email List

An email list becomes the heartbeat of your business.

In this session, you’ll learn how to build an audience, develop relationships, and discover what your audience wants to buy.

You’ll also hear directly from other zero-client business owners.

Session 5: Your THIRD “Money Lever” — Your Website

Now it’s time to build a website that dovetails perfectly with your newsletter and email list.

Digital copywriting pioneer Nick Usborne shows you how simple it can be to set up a profitable, mostly hands-free website.

BONUS: How to Use ChatGPT for the Initial “Legwork”

In this pre-recorded training, you’ll see how Nick uses ChatGPT to create content faster — often cutting creation time by 40% to 80%.

This means getting to the money much faster.

Phase 3: SCALE
(Make Even More Sales, Faster)

Once you have one or two revenue streams running, it’s time to scale your business.

Across Sessions 6, 7, and 8, we teach you the exact methods AWAI uses to scale year after year.

Session 6: Your FOURTH & FIFTH “Money Levers” — Ad and Affiliate Revenue

You’ll learn how to get other businesses to pay you — via ad placements and affiliate partnerships — creating scalable, predictable revenue.

Session 7: Your SIXTH “Money Lever” — Your Own Products

Here you’ll learn how to turn your existing knowledge into digital products or courses you can sell repeatedly.

Heather Robson also shows you how to create products even if you think you have “nothing to teach.”

Session 8: Your SEVENTH “Money Lever” — Memberships and Communities

Memberships and communities provide recurring revenue and can become the most profitable part of your business.

This session shows you exactly how to build one.