SmartMarketer – Build a Perfect Product Page Blueprint

Here’s What You Get:

• Learn a proven framework for designing product pages that convert more shoppers into buyers
• Get expert training from Kurt Elster, a top Shopify strategist with over 20 years of ecommerce experience
• Access swipe files, checklists, and tip sheets to streamline your PDP creation process
• Write product copy that converts shoppers while also encouraging recommendations from AI tools like ChatGPT
• Follow a repeatable system to audit, test, and improve your product pages over time

Proven Framework

Copy the page structure Kurt uses to build high-converting PDPs that guide shoppers through your offer and toward a purchase.

Conversion-Focused Copy

Write product descriptions that connect with buyers, while also improving SEO and positioning your offer for AI tools like ChatGPT.

Smart Media Placement

Learn how to use the right images and videos to tell your product story effectively—so you can generate interest, build trust, and drive sales.

Test & Optimize

Track page performance using real customer behavior, with actionable tactics for testing copy, layout, and media to help increase conversions over time.

The data is clear: your product page makes or breaks the sale.

• 70% of PDPs fail to provide sufficient product info, creating unnecessary friction for buyers
• You can increase conversions by up to 10% by adding even 1 user review
• 39% of users will leave a product page if images take too long to load or don’t match the description

You work hard to get eyes on your page—but today’s shoppers are quick to click away.

• 60% of consumers exit a site within 10 seconds of a poor experience
• 85% of mobile carts are abandoned, often because the page isn’t optimized for mobile
• Slow load times, excessive popups, and poor imagery are common reasons shoppers abandon PDPs

Optimized PDPs Build Trust & Increase Conversions

• Clearer layouts drive action and reduce page abandonment
• Stronger copy answers questions before they become objections
• Better imagery builds trust and helps customers picture ownership

To help you optimize your PDPs, we partnered with Kurt Elster—the ecommerce expert who’s helped scale top brands like HOONIGAN, Jay Leno’s Garage, and oVertone—to create the Build a Perfect Product Page Blueprint.

He’ll Show You How To:

• Clarify the Job of the PDP — Design your product page as a landing page, sales rep, and trust builder
• Create Content That Converts — Structure product info, write persuasive copy, and use trust-building media
• Structure & Test for Performance — Follow a proven layout and optimize with heatmaps, analytics, and low-effort A/B tests

Course Outline

This Blueprint includes step-by-step video lessons that guide you through building a high-converting PDP from the ground up. You’ll finish the course with a fully optimized product page designed to increase sales and make every page visit count.

Module 1: What’s the Job of a PDP?

• The Importance of the PDP
• Elements of a PDP
• Expectations of What a Product Page Should Look Like
• Mobile vs. Desktop
• Inspirational PDPs

Module 2: The Content of Your PDP

• It All Starts with Content
• Let’s Get Your Product Description Right
• Optimizing Your Product Media
• Other Supporting Content
• Gathering Customer Reviews
• Optimizing Your Site for AI Discovery

Module 3: The Layout of Your PDP

• Don’t Reinvent the Wheel
• The Buy Box Formula
• The “Yeah, But” Formula
• Shopify Theme Setup
• Meta Field Setup

Module 4: PDP Testing & Optimization

• Your PDP Is Never Perfect
• Optimizing for AOV
• Optimizing Your Content for SEO
• Ongoing Testing for Your PDP
• The Best Tools Are the Ones You Use