Sara Noel – Site Series Sprint

Here’s What You Get:

• EVERYTHING you need to confidently write your website copy on your own
• In-depth HOW TO and HOW IT’S DONE video lessons about Copywriting Basics, Home, About, Services, Contact, and 404 Error pages
• An entire chapter on all of the SEO basics you need to know to optimize your site & get found on Google
• Easy-to-use website copywriting template for drafting your copy alongside the course
• BONUS lessons teaching you how to write your Subscribe, Freebie, Resources, Confirmation, and Links pages AND One Pager / Coming Soon sites
• Ridiculously comprehensive resource doc designed to help draft your website copy step-by-step (even through the parts you usually get stuck on!)

Chapter 0

Discover Your Brand Personality

You can’t start your website copy draft if you don’t know what you’re selling, how you want to sound, what makes you stand out, or who you’re talking to. In the Brand Personality chapter, you’ll learn all of that + more!

YOU’LL LEARN HOW TO…

• Develop your ideal client persona
• Outline the best parts of your offer
• Figure out your brand voice
• Clearly define why YOU are the best option

Chapter 1

Master the Copywriting Basics

I know I told you that you’ll be able to write your website copy in a SSSPRINT — but that doesn’t mean we skip the basics. In this chapter, you’ll learn copywriting strategies that’ll help you write anything.

YOU’LL LEARN HOW TO…

• Make the cardinal rules of copywriting your bitch
• Use social proof to convince readers to buy
• Determine which Stage of Awareness your reader falls under so you can write more specific copy
• Use elements of emphasis and tone to improve your website copy AND reader experience

Chapter 2

Your Easy Guide to Search Engine Optimization

What good is having bomb website copy if no one ever finds your website…? In this chapter, you’ll learn the basics of search engine optimization so your site can rank #1 on Google AND in your future clients’ hearts.

YOU’LL LEARN HOW TO…

• Select your target keywords for each page of your website
• Put your keywords in the correct places for maximum SEO impact
• Write metadata that makes readers want to click on *your* site first
• Optimize your website to stay in Google’s good graces

Chapter 3

Draft Your Homepage

You’ve got a matter of literal SECONDS to hook your reader before they bounce — so your homepage simply *cannot* be a flop. Lucky for you, though, this chapter is dedicated to making your homepage the best thing your readers will lay eyes on this year.

YOU’LL LEARN HOW TO…

• Clearly communicate who you are and who your ideal target audience is
• Answer your readers’ questions before they even have a chance to ask them (slay)
• Showcase what you do, why you do it, and why YOUR way of doing things is so impactful
• Draft a homepage that keeps people reading the rest of your website copy

Chapter 4

Draft Your About Page

Previously known as “the most difficult page to write,” your About page is no longer your problem. In this chapter, we’re focusing on how to stop hating writing about yourself so you can start embracing your story (and connecting it to your ideal clients’ stories).

YOU’LL LEARN HOW TO…

• Stop feeling stuck when you get to this page (we all know this one is the kicker; it’s scary! but not anymore)
• Write about yourself without feeling salesy or icky or gross or braggy or weird
• Finally fill your About page with something *other* than the same boring shit you have on your LinkedIn profile
• Relate to your readers with stories, details, and direct website copy (so choosing you over your competition feels like a no-brainer!)

Chapter 5

Draft Your Services Page

The job of this page is to SELL, and that’s exactly what you’re learning in this chapter — but we *won’t* be sacrificing your personality, your values, or your brand voice, to do it. It is 100% possible to be convincing without being salesy, and my signature sales-focused storytelling method is perfect for your Services page.

YOU’LL LEARN HOW TO…

• Structure your Services page for maximum conversion
• Confidently convey your expertise, effortlessly showcasing the reasons to work with you
• Present your services in a way that makes working with you look like THE BEST option
• Show off your clients’ results and testimonials
• Display your unique process in an engaging manner

Chapter 6

Draft Your Contact Page

aka your DEAL CLOSER page 💅🏼In this course, we don’t sleep on the Contact page, because we know exactly how impactful it is for landing those dream clients and encouraging them to actually book with you.

YOU’LL LEARN HOW TO…

• Write an engaging, action-inspiring Contact page headline
• Write an introductory statement that makes YOU the obvious industry choice
• Add more relevant content to the page so people have all the info they need (and stay on it longer!)
• BONUS: guest expert lesson from a respected Client Experience Architect all about how to optimize your inquiry forms for conversion

Chapter 7

Launch Your Site with Confidence

You didn’t think I was gonna leave you with a sexy copy draft and NO advice on how to actually set your new site LIVE, did you? Come on. In this chapter, we’re focusing on actually getting your site UP because Lord knows no one’s inquiring if your site isn’t even live…..

YOU’LL LEARN HOW TO…

• Launch without missing a single THINGGGG thanks to my slay of a comprehensive website launch guide
• Choose the right website builder for your brand with in-depth back-end tutorials of Showit, Squarespace, Webflow, and Shopify
• Market your new site with a bang so you can get more eyes on your new content!