Ran Segall – Brand Design Mastery

What You Get:

Chapter 1

Welcome

Course Overview And How To Make The Best Of It
Course Project & Certification
Introduction To Instructors

Chapter 2

Closing a Brand design project

The Value Of a Strategic Brand Design Process
The Discovery Call
Pricing & Scope
Proposals & Negotiation

Chapter 3

Strategy

Understanding & Developing Brand Strategy
Defining Business Purpose: Vision & Mission
Defining Customer Persona
Defining Market Position
Finding The Big Idea
How To Run a Successful Strategy Session
Developing The Strategy & Gaining Insight
Presenting The Strategy
Strategy Case Studies
Homework Assignment

Chapter 4

Creative Direction in Branding

What is Creative Direction?
Finding Inspiration & Doing Research
Designing Moodboards
Presenting Moodboards To Clients
Creative Direction Case Studies
Homework Assignment

Chapter 5

Designing Logos

What Makes a Good Logo
Logo Types & Terms
Sketching Ideas
Vector Techniques For Logos
Refining The Logo And Composition
Logo Case Studies
Homework Assignment

Chapter 6

Designing a Visual Identity

Developing a Design Concept
Working With Type
Working With Color
Broadening Your Identity Design
Applying The Brand Online & Offline: Doing Mockups
Putting It All Together: The Presentation
Handling Feedback
Visual Identity Case Studies
Homework Assignment

Chapter 7

Delivering the new brand

Wrapping Up The Project
Creating Brand Guidelines
Delivering Files And Assets
Homework Assignment

Chapter 8

Advanced Branding Topics

Brand Architecture
Naming
Rebranding

Chapter 9

What’s next

What’s next?