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You Will Learn:
UGLY EMAILS BE-GONE
Email Like The Big Boys:
No more wincing at your own designs and wishing you could develop emails like your competitors.
I’ll be breaking down my method for how you can get on the level of some of the biggest e-commerce brands in the game without spending HOURS in complicated design programs.
You Will Learn:
- How to design a month’s worth of emails in just A FEW DAYS.
- How to create re-usable stunning email templates that your customers want to click!
- How to use my go-to program, Figma, to build emails with ease!
- The exact steps to design amazing emails with NO crazy email coding!
EMAIL DESIGN FROM A to Z
Full Walkthrough Tutorials:
This isn’t some fluff of a course talking about what design is and la-de-do-da-da! This course contains actionable step-by-step tutorials on building MULTIPLE types of email designs.
Follow right alongside me to become a master Figma designer and email creation wizard.
You Will Learn:
- How the less is more approach to e-com emails allows you to pack a HUGE punch in half the design time
- How to build nurturing emails that create lifelong customers that WANT to be emailed
- How to make sure your email passes the ‘scan’ test
- My secret copywriting hacks to get them to take action!
SCRATCH THEIR CAVEMAN BRAINS!
Command Their Attention:
Spoiler alert – just because your email says BUY NOW doesn’t mean they ever will.
Design and copy go hand-in-hand!
Create masterful storytelling in your emails that will have your subscribers waiting by their computers for your next email.
You Will Learn:
- What makes your subscribers WANT to open your emails
- The ultimate copy hack for making them do a double-take in the inbox and running to click open
- Dissecting your audience list for targeted personalization
- Strategy for building an audience HUNGRY for your next email
Sooo, what EXACTLY does this include?
MODULE 1
Email Marketing Basics
LESSON 1.1
What Makes a High Converting Email Design
LESSON 1.2
Understanding Email Deliverability
MODULE 2
Let’s Get Things Started! (Figma Overview)
LESSON 2.1
LESSON 2.2
LESSON 2.3
Building Your Inspiration Board & References
LESSON 2.4
Tips: My MOST Used Design Apps & Extensions
LESSON 2.4
Figma Quicktips, Controls, & My Own Hacks
MODULE 3
Email Design & Structure
Wireframing Your Email Designs
LESSON 3.2
Building Tutorial – Promotional Email
LESSON 3.3
Building Tutorial – Nurture Email
LESSON 3.4
Building Tutorial – Product Highlight Email
LESSON 3.5
Transitions & Blending
LESSON 3.6
BONUS
Access My Starter Templates!
MODULE 4
Locking In Your Email Messaging
LESSON 4.1
What Makes Great Email Copy
LESSON 4.2
The Scan Test
LESSON 4.3
Let’s Talk Buttons!
LESSON 4.5
Copy Tutorial – Promotional Email
LESSON 4.6
Copy Tutorial – Nurture Email
BONUS
Copy Pivot Cheatsheet
EXTRAS
BONUS TRAININGS
BONUS
Building Your Email Report
BONUS
A/B Testing Your Emails
BONUS
My Segmentation Cheatsheets
Peyton Fox
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